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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Now, beer parlours at beach-facing shacks

13vzskp2_beer-p_gf_3079939fThe State Government appears to have decided to develop Visakhapatnam on the lines of Goa minus casino by granting permission to set up beer parlours at beachfront shacks to promote tourism. It has already issued orders amending the rules which has been hailed as a ‘pro-active’ measure by the Hotel and Restaurants’ Association of Andhra Pradesh (HRAAP) while the Excise Department is tight-lipped over it.

A senior excise official told The Hindu on Sunday they were waiting for the formulation of a policy to finalise the licence fee and the parameters to be followed to permit brewing and serving beer at the shacks. The Tourism Development Corporation recently opened shacks at the Thotlakonda beach on the 30-km beach stretch between Visakhapatnam and the 17th century Dutch township of Bheemunipatnam. The government has plans to develop safe beaches at Yendada, Sagarnagar and Mangamaripeta. Rushikonda Beach Resorts, the most sought after place after the RK Beach in the city, is also being given a facelift with required ambience and amenities.

Sources said the government had also prepared a blueprint to involve private players in a big way to introduce water sports like parasailing, scuba diving and snorkelling and banana tube boat rides.

Presently, wind-surfing and skiing by speed boats are offered from Rushikonda. There is a proposal to introduce cruise service to Bheemunipatnam and Kakinada (a distance of 70 nautical miles) after the Visakhapatnam Port Trust developed a 100-metre passenger jetty at the Fishing Harbour with an investment of Rs. 4 crore during the International Fleet Review.

Welcoming the move, general secretary of HRAAP Sandeep Reddy told The Hindu that the Coastal Regulation Zone rules should be relaxed to open liquor parlours at the shacks. He said the licence fee should also be fixed at ‘affordable’ rate.

Pointing out that Visakhapatnam had more potential than Goa for development as a tourist hub due to its landscape and picturesque hillocks and 30-km marine drive, Mr. Reddy said they had already represented to the government to extend the deadline for operating bars in star hotels from 11 p.m. to 1 a.m. and reduction in licence fee to cater to the needs of foreign tourists and those working on night shifts in the IT and other sectors.

14 Ноя. 2016



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