Press releases about BrauBeviale

Post published:14/11/2016
Reading time:5 min(s) read

%d0%b1%d0%b5%d0%b7-%d0%bd%d0%b0%d0%b7%d0%b2%d0%b0%d0%bd%d0%b8%d1%8f

BrauBeviale: closes on a spectacular note

Almost 38,000 trade visitors on three days
Creative beverage culture on everyone’s lips
Bayerischer Bierorden (Bavarian Beer Award) presented to Horst Seehofer

After three successful trade fair days, BrauBeviale has now closed on a spectacular note and is entering its scheduled one-year break before returning in 2018 with fresh ideas. Almost 38,000 trade visitors, over 16,000 of them international, informed themselves intensively at this year’s most important investment goods fair for the beverage industry. The 1,118 exhibitors included regular guests and newcomers, world market-leaders and small and medium-sized companies. They presented everything connected with the process chain: high-quality raw materials, innovative technologies, efficient logistics and stylish marketing ideas. Creative beverage culture was the trend theme on the exhibition stands and in the supporting program.

“This is the most successful trade fair triple in the history of BrauBeviale”, said a beaming Director Exhibitions Andrea Kalrait on the last day of the fair, commenting on the visitor figures. “We registered renewed increases not only in terms of space and internationality, but also among the visitors.” 52 nations were represented on the exhibitors’ side, in particular companies from Germany (586), Italy, Great Britain, the Czech Republic, the Netherlands, Belgium, Switzerland and Austria.

98 percent satisfied with the range of products and services at the fair

The exhibitors were delighted with the extremely keen interest on the part of the highly qualified trade visitors, 90 percent of whom are involved in the investment decision-making process at their respective companies, according to the result of a survey conducted by an independent institute. Around 98 percent of the beverage specialists were satisfied with the range at the fair. For 91 percent it is already certain that they will be visiting the next BrauBeviale again. The trade visitors from abroad mainly came from Italy, the Czech Republic, Austria, Switzerland, the Netherlands, Belgium, Russia, Poland and Great Britain.

Support program given top marks

The trade visitors gave top marks to the supporting program. There was immediate success for the first EXPORT FORUM German Beer, which was already held the day before the fair, as there was for the MicroBrew Symposium. The Forum BrauBeviale with issues taken directly from the sector for the sector, PET@BrauBeviale with important impulses in the beverage packaging sector and, not least the “Creative beverage culture” trend theme, met with great interest among the visitors. In this connection, among others retailers, restaurateurs/caterers and also producers attended the tasting sessions conducted by renowned beer sommeliers and spirits tasters in the Craft Beer Corner. But non-alcoholic beverages also featured at the event: the water-tasting sessions conducted by trained water sommeliers also attracted large numbers of visitors. Exceptional beer specialties were also on offer and provided an experience away from the exhibition centre: in the atmospheric “Schanzenbräu & Friends” after-show party or the numerous restaurants and bars, which formed part of the “BierErlebnis Nürnberg” (Nuremberg Beer Experience).

Bayerischer Bierorden 2016 (Bavarian Beer Award) presented to Horst Seehofer

Horst Seehofer, Minister President of the Free State of Bavaria, was presented with the Bavarian Beer Award within the framework of the official fair opening on Tuesday. In their laudatio, the Private Brauereien Bayern (Association of Private Bavarian Breweries), the organizer, wrote: “The Bavarian Minister President is actively committed to supporting the small and medium-sized brewers in relation to numerous issues in the Free State – as well as the German Purity Law as an element of lived consumer protection and also the protection of Bavarian beer in global trade.” In her opening speech, Ilse Aigner, Bavarian State Minister for Economic Affairs, Media, Energy and Technology, pointed out that almost every second brewery in Germany is located in Bavaria, in Upper Franconia we even have the highest concentration of breweries in the world. We are and remain the country of family-run breweries. That guarantees not only quality but also makes a decisive contribution to the regional value-added chain.”

European Beer Star 2016: Consumers’ Favourite

Already in the run-up to the fair, over 120 experts assessed the 2,103 beers from all continents submitted in 57 categories for Europe’s largest beer competition. The world’s best beers, awarded gold medals, were tested by several thousand trade visitors on the first day of the fair, who then voted for their Consumers’ Favourite 2016: gold went to the Belgian-style Witbier from brewery MC77-Birrificio Artigianale (Italy). The silver medal went to Long Sun Brewing (Taiwan) for their amber-coloured wheat beer. The trade fair visitors’ selection for third place was the dark wheat bock produced by Kronenbrauerei Alfred Schimpf (Germany).

The list containing all the winners of the European Beer Star 2016 along with the contact data for the breweries, photos and graphics are available on: www.european-beer-star.com/en

Make a note of the dates!

While BrauBeviale, Nuremberg, will be taking its scheduled break next year, three Beviale Family events abroad will be held on the following dates:

Beviale Moscow, 28 February – 2 March 2017, Moscow
CRAFT BEER CHINA, 17 – 19 May 2017, Shanghai
CRAFT BEER ITALY, 22 – 23 November 2017, Milan

BrauBeviale in Nuremberg will open again from 2018:

2018: 13 to 15 November
2019: 12 to 14 November
2020: 10 to 12 November

Contact for press and media:

Katja Feeß

Ruth Cuya

Phone +49 9 11 86 06-83 29

Fax +49 9 11 86 06-12 83 29

Beer Business #4-2021. Poland beer market analysis
20/02/2022
Current data The influence of export and import Non-alcoholic boom Output and market by value Beer prices Who can afford beer? Segmentation by price Segmentation by channels of sales Beer sales in HoReCa Segmentation by tastes Positions of major companies Kompania Piwowarska (Asahi) Grupa Żywiec (Heineken) Carlsberg Polska Van Pur Polish craft brewers Is there […]...

Beer Business #3-2021. Russian beer market. Beer market of Ukraine.
16/10/2021
In 2021 Russian breweries have not lost their consumers, it even turned out that they started drinking more beer at home and more often. The market has held the high bar of the previous season, yet now it is growing by value and polarizing by price segments. The competition in the market has been determined […]...

Beer Business #2-2021. Kazakhstan beer market: bigger, more complex and more expensive
26/07/2021
Kazakhstan beer market is still growing by volume and value. The consumers’ demands are gradually becoming more complex, there is the market polarization by price and taste segments as license, canned, strong and mild beer popularity is growing. Eye catching new products have a big impact on companies’ positions in the situation of limited advertising. […]...

Beer Business #1-2021. Ubrew – Catalogue of Ukrainian breweries
06/05/2021
The catalogue of Ukrainian breweries contains 251 producers ranging from transnational groups to craft and restaurant breweries. In the catalogue we have combined open official data, information from social networks and where possible, from brewers themselves. The previous “census” was made by us in 2011-2012. So, what has changed over the recent ten years and […]...

Beer Business #4-2020. Russia: regional beer markets
21/01/2021
In the seven regions of Russia we have analyzed: the share of companies of various scales – from federal breweries to minibreweries popularity of brands (license, national and regional); market segmentations by price; the dynamics of output, sales and prices...

Beer Business #2-2020. 2020 what’s new?
20/11/2020
Russian beer market 2020 1) The market positions of the major companies and brands in the first half of 2020; 2) Production structure – from craft to federal breweries; 3) The market segmentation by the price and package. In 2020, the roles of sale channels have changed especially at the draft beer market. The relations […]...

Beer Business #2-2020. The market of non-alcoholic beer in Russia: companies, brands and consumers
01/07/2020
Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer – Who drinks it? General conclusions. Summer beer....

Beer Business #1-2020. Russian beer producers (catalogue/database)
27/04/2020
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries. This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included). Starting from 2019, FTS has been publishing data on excise payments by brewers […]...

Beer Business (Pivnoe Delo) #4-2019
09/02/2020
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing Industry A meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful […]...

Beer Business (Pivnoe Delo) #3-2019
10/11/2019
Russia: Positions of Brewing Companies The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition […]...