Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
India. Govt to ban pitchers, beer to be served only in pints and mugs from Jan 1
“Youth might lead protests against pitcher ban soon.”“Youth might lead protests against pitcher ban soon.”
All India Bars Association (AIBA) has expressed its dissatisfaction saying any step to reduce the pitcher’s size or banning it completely will result in huge business losses and hit the popularity of bars and pubs.
Speaking to Faking News, owner of Kickass pub said, “The number of PYTs visiting our pub is huge. When bartender gets them their favorite beer in a pitcher, the excitement in their eyes is incomparable. Pints and mugs are good, but they are meant for making the middle-aged temporarily feel that they’re still young. If pitchers are banned, there won’t be any enthusiasm left in the young to have beer, and the beverage industry will be at a loss.”
We spoke to a government official to know his view on the impending ban on pitchers. He said, “Kids are boozing a lot these days, way greater than their capacity. The lesser the beer, the lesser will be their chances of getting caught by parents. In a way, youth is also going to benefit from this move.”
Meanwhile, the opposition has slammed the government’s decision to ban pitchers, and said the youth are going to lose their #RightToPitchers. As per our sources, prominent leaders from the opposition were seen distributing pitchers to college students while cursing the government for such an anti-youth move.
15 Ноя. 2016