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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Govt to ban pitchers, beer to be served only in pints and mugs from Jan 1

Inspired by its recent step of invalidating 500 and 1000 rupee notes to curb black money, the government today announced that it would be soon working on banning pitchers for serving beer. However, pint and mug sizes will continue to be available for serving.

“Youth might lead protests against pitcher ban soon.”“Youth might lead protests against pitcher ban soon.”
All India Bars Association (AIBA) has expressed its dissatisfaction saying any step to reduce the pitcher’s size or banning it completely will result in huge business losses and hit the popularity of bars and pubs.

beer-pitcher-blk-356x356Speaking to Faking News, owner of Kickass pub said, “The number of PYTs visiting our pub is huge. When bartender gets them their favorite beer in a pitcher, the excitement in their eyes is incomparable. Pints and mugs are good, but they are meant for making the middle-aged temporarily feel that they’re still young. If pitchers are banned, there won’t be any enthusiasm left in the young to have beer, and the beverage industry will be at a loss.”

We spoke to a government official to know his view on the impending ban on pitchers. He said, “Kids are boozing a lot these days, way greater than their capacity. The lesser the beer, the lesser will be their chances of getting caught by parents. In a way, youth is also going to benefit from this move.”

Meanwhile, the opposition has slammed the government’s decision to ban pitchers, and said the youth are going to lose their #RightToPitchers. As per our sources, prominent leaders from the opposition were seen distributing pitchers to college students while cursing the government for such an anti-youth move.

15 Ноя. 2016



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