RASTAL presents the latest dimension in “smart” glasses
Digitalisation in business is picking up speed. Open to new digital ideas, RASTAL is launching the RASTAL SMARTGLASS® in co-operation with Telekom Deutschland GmbH at the Brau-Beviale 2016 trade show, demonstrating completely new approaches to customer involvement, competition differentiation and the promotion of consumption.
The focus here is not on enjoyment, but rather on data that can be obtained in a bar, self-service or restaurant and that can be con-trolled from anywhere. With the RASTAL SMARTGLASS®, the Höhr-Grenzhausen-based traditional company has created a pioneering concept for drinks companies that conveys certain information via the glass. At the heart of this development is a coded chip. This chip, which takes the form of an integrated ring in the customer’s corporate design, is barely noticeable on the glass and works with any glass type. The chip is fixed to the stem or base in such a way that the glass is dishwasher-safe. The RASTAL SMARTGLASS® can be individually developed for every customer.
In order to transform the valuable information gathered into com-mercial data, RASTAL has recruited Telekom Deutschland GmbH as a cooperative partner. “This technology will be of interest to all drinks companies because it points the way to the future in digital networking. The RASTAL SMARTGLASS® puts us in a pioneering position and, with our partner Telekom Deutschland GmbH on board, enables us to offer a complete solution unlike any other,” says Thomas Nieraad, CEO of RASTAL.
In addition, RASTAL and Telekom Deutschland GmbH are also pre-senting a second idea at the trade fair: an app with competition and rewards elements. An NFC-enabled mobile phone is used to read the chip on the stem of the glass using the special app. In the future, it will be possible to use the so-called WhiteLabelApp, which can be applied to any industry thanks to a modular concept, with specific logos across on all platforms. Telekom offers almost unlimited possibilities for the development of an individual app with loyalty points and competitions.
The benefits of RASTAL SMARTGLASS® are obvious: greater economic plannability, real-time consumption and more detailed consumption data enable optimum customer retention. The data gathered makes it easier to plan for the future because information can be retrieved in real-time, for example how many drinks are served. Guests can experience more application options, such as competitions and promotions thanks to the intelligent glass. RASTAL has once again created an innovative solution that transforms glasses into something special, offering customers genuine added value.