Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Rastal tests augmented reality
"Augmented reality" has long been a hot topic in professional circles. RASTAL is also presenting its concept for the first time at the Nuremberg fair and is introducing two new products to scale and with exceptional realism on a beer mat that the visitor can hold in his hand. This virtual glass can be viewed from all angles, giving the customer a first impression of his glass.
"The new option for the product development of customised glass design should mainly help our customers to give their glass a very personal and unique character," says Carsten Kehrein, chief designer at RASTAL.
The plan is to use "augmented reality" in the context of design workshops for the development of customised glass design. This option allows the customer to view his individually developed glass design quickly and to photorealistic standards. The visual representation assists in the design process and makes it more efficient, especially in complex mould designs. This is another step into a new dimension for RASTAL.
23 Ноя. 2016