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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Rastal tests augmented reality

Smartphone owners visiting BrauBeviale 2016 can gain an insight into a whole new dimension in the product development of RASTAL glasses. The traditional company will reveal the creative process behind 3D glasses in real time.
82c959fa7cab032437d88a9f3e0cf94db9968a787dc5264c29pimgpsh_fullsize_distr"Augmented reality" has long been a hot topic in professional circles. RASTAL is also presenting its concept for the first time at the Nuremberg fair and is introducing two new products to scale and with exceptional realism on a beer mat that the visitor can hold in his hand. This virtual glass can be viewed from all angles, giving the customer a first impression of his glass.

"The new option for the product development of customised glass design should mainly help our customers to give their glass a very personal and unique character," says Carsten Kehrein, chief designer at RASTAL.

The plan is to use "augmented reality" in the context of design workshops for the development of customised glass design. This option allows the customer to view his individually developed glass design quickly and to photorealistic standards. The visual representation assists in the design process and makes it more efficient, especially in complex mould designs. This is another step into a new dimension for RASTAL.

23 Ноя. 2016



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