Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Craft beer Italy
You may be wondering whether Italy really needs another craft beer event.
The Beviale Family network
Craft beer Italy is being founded within the worldwide network of the NürnbergMesse Group, which has built on the experience gained from BrauBeviale to create a series of specialist craft beer events around the globe.
BrauBeviale has now passed its 50th edition and is a benchmark event for the beverage industry. Beer has always been at the heart of the show, and over the last few years the event has responded to the potential and importance of the craft beer movement ever since its embryonic phase, by creating the Craft Beer Corner, where craft beers from all over the world can be tasted, and the European Microbrew Symposium, organised by VLB.
Craft Beer Corner / European Microbrew Symposium
BrauBeviale's know-how has created, and over the next few years will continue to create, new events to provide reference points for the industry in their respective countries. Exhibiting at Craft beer Italy will give you a place on a global stage.
Germany: BrauBeviale 2016/2018
Russia: Beviale Moscow 2017
China: CRAFT BEER CHINA 2017
Brazil: CRAFT BEER BRAZIL > Coming Soon
The event will be held at Talent Garden Milano Calabiana (TAG), a location of 8,500 square metres just 5 subway stops from the city's central Piazza del Duomo. It is an innovative, very new venue designed to welcome business people and creative talents from all over the world.
15 Мар. 2017