Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Two LOTUS lauter tuns for ultimate flexibility
Ludwigsburg, March 22, 2017 – Tom Kehoe, founder and brewmaster of Yards Brewing Company, has decided to execute his new brewery project together with ZIEMANN HOLVRIEKA GmbH. With the largest craft brewery in Philadelphia, the brewing technology specialist from Ludwigsburg, Germany, was able to win an important new customer.
The order placed with ZIEMANN HOLVRIEKA includes one complete brewing line including the raw material handling. The brewhouse is designed for twelve brews per day. The planned cast out wort volume with an original wort content of 15.5° Plato amounts to 120 hectoliters per brew. The brewhouse will be equipped with the innovative mash agitator COLIBRI as well as with two LOTUS lauter tuns with diameters of 2.3 and 4.8 meters. This dual solution allows Yards Brewing Company to effectively process even brews with a volume of less than 25 hectoliters or lauter a very strong brew simultaneously with two lauter tuns. For this purpose, ZIEMANN HOLVRIEKA will also install an external wort boiler, which is ideally suited for small batches. Another special feature of the brewhouse is a fully automatic dosing system for cone hops. In addition, ZIEMANN HOLVRIEKA will supply six cylindro-conical 1,000-hl tanks including dome covers and a catwalk system. A special feature of the tanks is that they will be installed at such a height that below the tanks there is space for a beer garden. ZIEMANN HOLVRIEKA will also be responsible for the planning and supervision of the installation.
Tom Kehoe explains the decision in favor of ZIEMANN HOLVRIEKA: “For the solution chosen by us, it was very important to visit reference breweries and during a test brew in their pilot brewery in Ludwigsburg, we could assess for ourselves the performance of their equipment and technology”. The shipment of the components is scheduled for the beginning of July and the installation for August / September 2017. The first brew in the new brewhouse of the Yards Brewing Company shall be produced at the end of September 2017.
About ZIEMANN HOLVRIEKA
Since 1852, ZIEMANN HOLVRIEKA offers innovative and tailor-made solutions for craft breweries as well as for large-scale breweries. The product range in the area of the wort production extends from the malt intake, via grist mills, mash vessels, lauter tuns, mash filters, wort kettles and whirlpools up to wort cooling systems. In the area of the cold block, ZIEMANN HOLVRIEKA offers fermentation and storage tanks, bright beer tanks, yeast tanks and all required CIP tanks. ZIEMANN HOLVRIEKA plans, engineers and automates the process and the cleaning technology in all production areas, including the installation of process pipework and the integration of all required utilities. For modernizations, capacity expansions as well as for completely new brewery plants – ZIEMANN HOLVRIEKA provides innovative solutions and is a valued expert.
Last but not least, ZIEMANN HOLVRIEKA is a competent and reliable partner for craft breweries and large-scale breweries in the field of research and development. ZIEMANN HOLVRIEKA supports its customers, for example, in developing individual beer recipes.
28 Мар. 2017