Milk is diversifying. Mixed milk drinks now already generate annual retail sales of around EUR 100 billion on the global market, i.e. roughly as much as the international market for standard milk products. The market for mixed milk drinks is growing rapidly, especially outside Europe. Market experts will therefore also examine this area during drinktec, the World’s Leading Trade Fair for the Beverage and Liquid Food Industry, in Munich from September 11 to 15, 2017. That’s because drinktec is now also the world’s leading trade fair for the milk industry. (more…)