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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Home&Craft goes to Stralsund

The “Home&Craft” section at drinktec, introduced with great success in 2017, is now to be a separate exhibition. drinktec, the “World´s Leading Trade Fair for the Beverage and Liquid Food Industry”, is thus setting up an annual platform for amateur and micro brewers. “Home&Craft” it taking place for the first time as an independent exhibition on September 29, 2018 in Stralsund, in parallel with the second German Amateur Brewers Championships. Messe München, the organizer of drinktec, signed an agreement to this effect with Störtebeker Braumanufaktur, which organized the first German Amateur Brewers Championships in its brewing headquarters, on July 29, 2017.

The organizers of the trade fair drinktec, the “World´s Leading Trade Fair for the Beverage and Liquid Food Industry”, are therefore continuing what they started at drinktec 2017 with the new exhibition section called “Home&Craft”. In this section amateur and craft brewers found everything they needed for brewing small or very small quantities of beer. The range of products and services on show here was an instant hit. In the survey of visitors 97 percent of respondents had words of praise for the “Home&Craft” section. And one in five brewers who attended drinktec 2017 came from the craft brewing segment.

In future, both drinktec and the annual German Amateur Brewers Championships will be offering ambitious amateur and home brewers a dedicated platform at which to engage in dialog with other enthusiasts and acquire all the equipment needed to pursue their passion. The exhibition part will be organized by the drinktec team. Around 30 companies are expected to come along to exhibit in Stralsund for the premiere of “Home&Craft” at Störtebeker´s brewing headquarters. Accompanying the exhibition, similar to drinktec 2017, there will be a lecture program covering themes on home and micro-brewing.

In parallel Störtebeker Braumanufaktur will again be looking for the best amateur brewers in the second German Amateur Brewing Championships. “With the combination of championships and exhibition, our beer festival will be even more attractive,” explains Jürgen Nordmann, owner of Störtebeker Braumanufaktur. “Then we will be able to offer brewers truly everything they need for their hobby: characterful beers, suitable brewing equipment, interesting talks and of course tasty food.”

Dr. Reinhard Pfeiffer, Deputy CEO of Messe München, sees Home&Craft as a bridge to drinktec: “The borderline between an amateur brewer and a craft brewer, in other words from producing for own consumption to commercial production, are becoming ever more fluid. After all many of the stars of the craft brewing scene started out very small. Today they of course come to drinktec and at this exhibition find not only technical equipment but also everything they need to know about raw materials and ingredients. That is why we also want to reach out also to amateur and home brewers, all of them potential drinktec visitors, and give them an attractive annual platform. Störtebeker Braumanufaktur is the best partner for this.”

Around 80 amateur brewers from all over Germany took part in the first German Amateur Brewers Championships, on July 29, 2017. In total the beer festival in Störtebeker´s brewing headquarters recorded around 750 visitors who tasted roughly 150 types of beer. The overall German Champion was Nico Leffler, a trainee brewer from Erzhausen in Hessen.

29 Ноя. 2017

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