Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
One machine, plenty of applications: Aseptic soft drink bottling without changeover time
Aseptic filling for a wide range of beverages
The new technology uses a counter-pressure volumetric electronic filling valve. GEA engineers have refined the tried and tested filling technology for carbonated beverages, making it suitable for a wide range of applications – the Fillstar CX EVO can handle high and low acid beverages, as well as aseptic soft drinks with varying carbonation levels, to ensure complete sterility. The Fillstar CX EVO can fill products with fibers up to 2 mm long and with diameters of 3 mm; when integrated with an aseptic piston doser the system can fill even fruit pieces with a volume of up to 10x10x10 mm. Bottle sizes and shapes – which is just as important for producers to attract consumers’ attention – can be easily changed.
Flexible solutions are trend
The market is increasingly demanding such multi-functionality: “Fashionable products, such as liquid food with cereals, fruit particles and berries, RTD teas or milk-based low acid beverages are becoming ever more common on supermarket shelves. Producers are reacting by replacing standard products and shifting their production processes to allow for greater flexibility and innovation,” explains Alessandro Bellò, Vice President of Blowing, Filling & Packing at GEA. “Our customers feel the need to react quickly to changes in demand. Our technical solutions lay the foundation for a dynamic response.”
GEA has already received inquiries about the new technology. In the second half of 2017, it delivered a Fillstar CX EVO with an aseptic piston doser to a company in Southeast Asia, where trendy beverages, such as “food in a bottle” and organic teas, are very popular and new creations are welcome. The high-performance system will have a capacity of 54,000 bottles per hour.
7 Дек. 2017