The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beviale Family to collaborate with Doemens and VLB Berlin
“We are very proud that we have been able to get these two renowned education and training establishments on board as partners for our product family,” explains Peter Ottmann, CEO of NürnbergMesse Group, underlining the international appeal of both institutes. “We look forward to working with our international sponsors, who will provide inspiration and ideas as they play an active role in shaping our network and Beviale Family events in the future.” Through this alliance, NürnbergMesse is underpinning its expertise in the beverage industry on the worldwide market. “This is the ideal alliance for the ongoing development of our portfolio in beverage technology,” says the CEO of NürnbergMesse Group Dr Roland Fleck.
Doemens also expects positive synergies in the future. “The collaboration with the Beviale Family on an international stage underscores the international expertise of Doemens Akademie. We are proud to support the internationalisation strategy of the Beviale product family and help drive it forward to the advantage of all parties,” says Dr Werner Gloßner, Managing Director of Doemens Akademie.
The alliance will open up new avenues for all parties, and VLB Berlin is also looking forward to interesting opportunities. “This new collaboration is an outstanding opportunity to continue to develop our common strengths in the craft beer sector at international level,” says VLB Managing Director Dr Josef Fontaine. “The successful launch of CRAFT BEER ITALY has more than confirmed this view.”
Beviale Family: International expertise in the beverage industry
The NürnbergMesse Group demonstrates its expertise in the beverage industry on an international stage. The original event is BrauBeviale, the international capital goods exhibition for the beverage industry in Nuremberg. This is where, for over 40 years, the sector has been showcasing all aspects of the production process chain for beverages: raw materials, technologies, logistics and marketing. Other members of the product family are operating in important growth markets worldwide. Beviale Moscow, for example, is the first and only trade fair for the entire beverage industry in Eastern Europe. CRAFT BEER CHINA in Shanghai is becoming established as the gathering place for the Chinese craft beer community, while CRAFT BEER ITALY in Milan is the B2B platform for the Italian sector. The Beviale product family is also represented in Brazil, as the Feira Brasileira da Cerveja in Blumenau is “supported by BrauBeviale”. Other projects are in the planning phase. www.beviale-family.com
Dates Beviale Family:
Beviale Moscow: 27 February – 1 March 2018
Feira Brasileira da Cerveja: 7 – 9 March 2018
CRAFT BEER CHINA: 16 – 18 May 2018
BrauBeviale: 13 – 15 November 2018
CRAFT BEER ITALY: 27 – 28 March 2019
12 Янв. 2018