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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

drink technology India 2018: The number of exhibitor registrations exceeds all expectations

  • Exhibition space grows by 18 percent
  • Registrations from renowned national and international exhibitors
  • Supporting program provides answers to trends and future topics

drink technology India (dti) continues to grow significantly. The most important event for the Indian beverage, dairy and liquid food industry will be even bigger this year, underlining its importance for the Indian market. The extensive supporting program, consisting of forum, round table talks and the new place2beer, will shed light on what is moving the industry today and tomorrow. The exhibition will take place from October 24 to 26 at the Bombay Exhibition Centre in Mumbai.

The dynamic development of the Indian food and beverage market is reflected at dti: Three months prior to the exhibition, more than 90 percent of the available space has already been booked. Thereby, the exhibition area will be expanded by 18 percent compared to the previous event in Mumbai in 2016. Bhupinder Singh, CEO of Messe München India, is delighted: “We are pleased that the exhibition is continuing to grow. This is a confirmation for us that our exhibition concept is properly targeted and well received by exhibitors. Moreover, this growth illustrates the importance of the event for the Indian market.”

Avisha Desai, Senior Project Director of drink technology India at Messe München India, says: “We have received registrations from national and international industry leaders such as Ace Technologies, Arol India, Chemco, Della Toffola, Heuft, KHS, Krones, Manjushree, Polyplast, Sanky and Sidel. This is an impressive cross-section of the industry.” The exhibitors at dti cover the entire value chain of the beverage and liquid food industry. This offers visitors a comprehensive overview of the latest developments and solutions.

What is moving the Indian market, now and in the future? The supporting program of dti provides the answers
The place2beer celebrates its premiere at this year's drink technology India. The networking platform with sensory tasting, panel discussions and brewery supply displays, was first introduced at drinktec in Munich in 2017. “With a view to the development of the Indian beer market, we are offering exhibitors and visitors a new and unique platform that is tailored to the needs of the local market,” says Petra Westphal, Project Group Manager at Messe München. Another novelty is the Oiltech Forum which will take place for the first time at drink technology India as part of the Oiltech Pavilion, powered by oils+fats. The Oil Technologists' Association of India (OTAI) supports Messe München India in organizing and designing the program. The topic of the half-day seminar has already been determined: ‘Challenges in Packaging of Edible Oils and Other Related Products’. The exhibition is thereby responding to the increasing importance of the topic of oils and fats for the Indian market.

Current and forward-thinking topics for the entire Indian beverage and liquid food market are addressed during the Round-Table Talks. Trends with regard to beverages, dairy, packaging and recycling are on the agenda. Among other things, experts will discuss which social developments the industry is currently dealing with, such as the increasing health awareness of the consumers. Further panel discussions will be dealing with, among other topics, packaging trends or new concepts in the dairy industry.

The buyer-seller meetings offer additional benefits to exhibitors and visitors by bridging the gap between exhibitors and top managers. The program enables participants to arrange and coordinate appointments in advance. It promotes a targeted exchange between exhibitors and top decision-makers and makes visiting the exhibition even more efficient.

The supporting program of drink technology India brings future topics of the industry to the agenda. With this and the offerings of the exhibitors, it becomes clear that the future of the beverage and liquid food industry in India will be shaped at drink technology India.

29 Авг. 2018

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