The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
drinktec worldwide and the Institute of Brewing & Distilling establish partnership
- Partnership starting immediately
- Focus on initiatives for mutual support
- Agreement encompasses the whole drinktec network
drinktec worldwide and the Institute of Brewing & Distilling (IBD) have signed a memorandum of understanding aimed at mutual advancement and joint communication activities. The agreement is effective immediately and will run for an unlimited period.
Upon signing of the memorandum of understanding, the partnership between drinktec worldwide and IBD has entered into force with immediate effect. This means the agreement includes all trade shows with drinktec in Munich, CHINA BREW CHINA BEVERAGE (CBB), drink technology India (dti) and food & drink technology Africa (fdt). The measures of IBD include but are not limited to the implementation of marketing and communication activities aimed at raising the members' awareness of the drinktec network. Moreover, there are plans for IBD events and seminars at worldwide events. At the same time, drinktec worldwide will include IBD as a partner in all communication channels.
Dr. Jerry Avis, Chief Executive Officer of IBD, sees the partnership as a gain: “The drinktec team as well as the colleagues in Africa, China and India have many years of experience in organizing leading beverage and liquid food trade fairs. In addition, the events are world-renowned for their professionalism and quality. We are excited to be a partner of this network.”
Petra Westphal, Exhibition Group Director of Messe München, adds: “With IBD, we have a strong partner who is committed to education and serving its worldwide membership in the fields of brewing and distilling. drinktec worldwide and IBD will certainly complement each other well.”
IBD and drinktec worldwide
The Institute of Brewing & Distilling is the world's leading professional association for professionals in the brewing and distilling industry. As an international professional and educational body, IBD supports the promotion of education and development in science and technology in the brewing and distillation industry.
drinktec, the world’s leading trade fair for the beverage and liquid food industry in Munich, forms a strong global network with CBB, dti and fdt. As part of ‘drinktec worldwide’, the trade fairs are leading platforms for the industry in their host countries China, India and Africa.
12 Сен. 2018