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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

drinktec worldwide and the Institute of Brewing & Distilling establish partnership

  • Partnership starting immediately
  • Focus on initiatives for mutual support
  • Agreement encompasses the whole drinktec network

drinktec worldwide and the Institute of Brewing & Distilling (IBD) have signed a memorandum of understanding aimed at mutual advancement and joint communication activities. The agreement is effective immediately and will run for an unlimited period.

Upon signing of the memorandum of understanding, the partnership between drinktec worldwide and IBD has entered into force with immediate effect. This means the agreement includes all trade shows with drinktec in Munich, CHINA BREW CHINA BEVERAGE (CBB), drink technology India (dti) and food & drink technology Africa (fdt). The measures of IBD include but are not limited to the implementation of marketing and communication activities aimed at raising the members' awareness of the drinktec network. Moreover, there are plans for IBD events and seminars at worldwide events. At the same time, drinktec worldwide will include IBD as a partner in all communication channels.

Dr. Jerry Avis, Chief Executive Officer of IBD, sees the partnership as a gain: “The drinktec team as well as the colleagues in Africa, China and India have many years of experience in organizing leading beverage and liquid food trade fairs. In addition, the events are world-renowned for their professionalism and quality. We are excited to be a partner of this network.”

Petra Westphal, Exhibition Group Director of Messe München, adds: “With IBD, we have a strong partner who is committed to education and serving its worldwide membership in the fields of brewing and distilling. drinktec worldwide and IBD will certainly complement each other well.”

IBD and drinktec worldwide
The Institute of Brewing & Distilling is the world's leading professional association for professionals in the brewing and distilling industry. As an international professional and educational body, IBD supports the promotion of education and development in science and technology in the brewing and distillation industry.

drinktec, the world’s leading trade fair for the beverage and liquid food industry in Munich, forms a strong global network with CBB, dti and fdt. As part of ‘drinktec worldwide’, the trade fairs are leading platforms for the industry in their host countries China, India and Africa.

12 Сен. 2018

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