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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

GEA’s hermetically sealed control valve extends shelf life of food and beverages

GEA is expanding its D-tec® valve line with the new GEA D-tec® P/DV control valve for ultraclean applications in the food, beverage and dairy industries. This allows reliable control of process parameters such as volume flow, pressure, temperature and filling level of a vessel. Due to the hermetically sealing D-tec® stem diaphragm, the valve achieves a higher standard of hygiene. For example, it helps ensure product safety in beer mixes and soft drinks, fruit juices, milk-based and lactic acid-fermented products or even sauces, and contributes to a longer minimum product shelf life as is often demanded by the market.


Longer shelf life, less preservatives
The P/DV type D-tec® control valve uses hermetically sealed D-tec® stem diaphragms. These provide improved contamination protection against the atmosphere and thus ensure microbial stability of the product throughout the entire process. While the D-tec® valve line can be used in aseptic processes, GEA sees the application of the new control valve primarily for ultraclean applications. The control valves are selected for products that require an extended shelf life, with or without cooling, depending on the pH value, cold chain and storage characteristics. These products include iced tea, fruit juice, fruit yoghurt and ESL milk.
Pascal Bär, product manager for aseptic valves at GEA, adds: “Durability is important to the consumer, but not at any price. Today’s consumers are very sensitive to the topic of preservatives. Ultraclean processing is beneficial here because it helps to achieve the desired shelf life of a product with less preservatives. As part of a customized process chain, our new D-tec® P/DV valve control valve takes manufacturers this one step further.”
Special valve diaphragm connection increases pathogen barrier and service life
“The critical point between valve stem and stem diaphragm has an increased risk of pathogen introduction: Here, metal and plastic – two materials that react differently to temperature and pressure – come into contact. For this reason, we have designed a supporting ring that guides and counteracts the stem diaphragm during stroke movement. This approach is more effective than other options available on the market”, says Bär, explaining how the valve contributes to increased process and product safety.
In addition, this type of connection ensures that the membrane is subject to minimal mechanical stress during the switching process. With this approach, GEA has succeeded in making the stem diaphragm last longer as well as demonstrably keeping its temperature resistance and cleanability high. “Our main goal is to ensure system availability and economic viability for food and beverage producers. This is achieved by our new control valve, which combines functional flexibility and quality with manageable operating costs”, concludes Bär. Producers gain further operational safety through reliable leak detection. GEA's valve experts have designed the entire construction to be easy to maintain in order to reduce system downtime during maintenance.
Modular construction enables process adaptation
The P/DV D-tec® control valve is part of the VARIVENT® modular principle, which is characterized by its variability for different requirements. This enables the valve to be configured according to the prevailing process conditions. It has an equal-percentage control cone characteristic and is available in the valve sizes DN40 up to DN100 and OD1.5” up to OD4”. Different KVS values are available for each valve size and different housing combinations can be implemented. The valve seat can be executed with a metallic stop as well as soft (V-Ring) and hard sealing – the latter with the new TEFASEP® gold material, which GEA recently introduced. In addition, D-tec® control valves are equipped by default with the proven GEA T.VIS® P-15 position controller.

18 Сен. 2018



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