Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
GEA’s hermetically sealed control valve extends shelf life of food and beverages
Longer shelf life, less preservatives
The P/DV type D-tec® control valve uses hermetically sealed D-tec® stem diaphragms. These provide improved contamination protection against the atmosphere and thus ensure microbial stability of the product throughout the entire process. While the D-tec® valve line can be used in aseptic processes, GEA sees the application of the new control valve primarily for ultraclean applications. The control valves are selected for products that require an extended shelf life, with or without cooling, depending on the pH value, cold chain and storage characteristics. These products include iced tea, fruit juice, fruit yoghurt and ESL milk.
Pascal Bär, product manager for aseptic valves at GEA, adds: “Durability is important to the consumer, but not at any price. Today’s consumers are very sensitive to the topic of preservatives. Ultraclean processing is beneficial here because it helps to achieve the desired shelf life of a product with less preservatives. As part of a customized process chain, our new D-tec® P/DV valve control valve takes manufacturers this one step further.”
Special valve diaphragm connection increases pathogen barrier and service life
“The critical point between valve stem and stem diaphragm has an increased risk of pathogen introduction: Here, metal and plastic – two materials that react differently to temperature and pressure – come into contact. For this reason, we have designed a supporting ring that guides and counteracts the stem diaphragm during stroke movement. This approach is more effective than other options available on the market”, says Bär, explaining how the valve contributes to increased process and product safety.
In addition, this type of connection ensures that the membrane is subject to minimal mechanical stress during the switching process. With this approach, GEA has succeeded in making the stem diaphragm last longer as well as demonstrably keeping its temperature resistance and cleanability high. “Our main goal is to ensure system availability and economic viability for food and beverage producers. This is achieved by our new control valve, which combines functional flexibility and quality with manageable operating costs”, concludes Bär. Producers gain further operational safety through reliable leak detection. GEA's valve experts have designed the entire construction to be easy to maintain in order to reduce system downtime during maintenance.
Modular construction enables process adaptation
The P/DV D-tec® control valve is part of the VARIVENT® modular principle, which is characterized by its variability for different requirements. This enables the valve to be configured according to the prevailing process conditions. It has an equal-percentage control cone characteristic and is available in the valve sizes DN40 up to DN100 and OD1.5” up to OD4”. Different KVS values are available for each valve size and different housing combinations can be implemented. The valve seat can be executed with a metallic stop as well as soft (V-Ring) and hard sealing – the latter with the new TEFASEP® gold material, which GEA recently introduced. In addition, D-tec® control valves are equipped by default with the proven GEA T.VIS® P-15 position controller.
18 Сен. 2018