Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
New partner in Beviale Family network: SEA Brew
The Southeast Asia Brewers Conference & Trade Fair (SEA Brew) has become established in the South-East Asia region as a professional development event with a concurrent exhibition for brewers and beer distributors. As an itinerant event it has already taken place in Singapore (2015, 2016), Ho Chi Minh City (2017) and Manila (2018). In September 2019 it will be hosted in Bangkok. Its aim is to drive the potential of the evolving Asian beer market and inform brewery owners, brewers and retailers throughout Asia about the latest trends in ingredients, processes and equipment. “This is why SEA Brew is the ideal partner for us in the South-East Asian market,” says Andrea Kalrait, Director Exhibition BrauBeviale and international product manager for the Beviale Family. “We have been monitoring developments locally for some time now and have determined that there is great potential in the beer and brewing segment. In SEA Brew we have found a partner that is very familiar with the realities of the respective markets and also has excellent networks. We are looking forward to working together to develop new target groups.”
Charles Guerrier, founder of SEA Brew, had this to say: “We are excited to partner with the Beviale Family and be part of their global network of international beverage and brewing trade shows. This cooperation will help grow awareness of the opportunities emerging within Asia for both brewers and industry suppliers and help unlock the region’s potential”.
SEA Brew, the annual Southeast Asia Brewers Conference & Trade Fair attracts brewers, distributors and investors from across the Asian region. They come together to exchange ideas and gain insights from global experts into the latest technological innovations in order to keep up with the fast-paced developments of the industry. The conference and attached trade fair was established in 2015 to support the growing demands on both production and distribution in a rapidly developing industry. In line with being a truly regional event, SEA Brew moves to a new host city every year.
For more information please visit: www.sea-brew.com
Beviale Family offers international expertise in the beverage industry
NürnbergMesse Group demonstrates its expertise in the beverage industry on an international stage, beginning with BrauBeviale, the international capital goods fair for the beverage industry in Nuremberg. This is where for over 40 years, the sector has been showcasing all aspects of the production process chain for beverages, such as raw materials, technologies, logistics and marketing. Other members of the product family are operating in important growth markets worldwide: Beviale Moscow, for example, is the first and only trade fair for the entire beverage industry in Eastern Europe. CRAFT BEER CHINA in Shanghai is becoming established as the gathering place for the Chinese craft beer community, while CRAFT BEER ITALY in Milan is the B2B platform for the Italian sector. In Bangalore, CRAFT DRINKS INDIA is designed to meet the needs and interests of the fast-growing drinks market in India. The Beviale Family also supports other projects through collaborations. It is represented in Brazil, for example, through the Feira Brasileira da Cerveja in Blumenau. SIBA’s BeerX, Britain's largest trade fair about beer and brewing, is also an official partner to the Beviale Family. And ProPak Asia is likewise a part of the global network for the beverage industry. The “international sponsors” of the Beviale Family are Doemens Akademie and the VLB, the Berlin-based teaching and training institute for brewing. Other projects are in the planning phase.
24 Сен. 2018