Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Hobby Brewers are Enthused about the Combination of German Championship and Exhibition in Stralsund
During the event, which took place on the grounds of the Störtebeker Brauquartier in Stralsund on September 28 and 29, Markus Krenkler from Lower Saxony became the German Champion of Hobby Brewers. The successful pair formed by the German Championship and the exhibition including workshops will be continued in 2019.
Some 1,300 visitors came to the German Championship in Stralsund and were present when Markus Krenkler was chosen as the Best Hobby Brewer of the year 2018. The engineer from Seevetal asserted himself against 119 competitors and convinced the jury composed of brewers, beer waiters and beer experts with his sparkling and fruity witbier. The beer is now also brewed at Störtebeker Braumanufaktur. The Tandembräu brewery group from Berlin, too, had reason to be pleased: The audience chose the group’s Irish red ale from among nearly 100 creative beers as the the public favorite.
The “Home & Craft by drinktec” exhibition took place in parallel with the German Championship of Hobby Brewers for the first time. At the Störtebeker Brauquartier, nearly 30 suppliers of raw materials and brewing equipment presented everything that is needed for small-scale brewing quantities.
Imants Martinsons, Business Development Manager of Wateriga, who had made the journey from Riga especially for this event, expresses his enthusiasm: “Home & Craft by drinktec has been a great opportunity for us to establish promising contacts and present our products to an interested audience. We are looking forward to next year and will certainly be there again.” Kay Barton, Managing
Director of CraftCell GmbH, equally draws a positive conclusion: “The quality of the trade show has surpassed the expectations we as exhibitors had placed in it. There have been plenty of interesting (expert) discussions and creative exchanges among exhibitors, brewers and visitors alike. In our opinion, the event has the potential to become a cult event.”
The workshops entitled “By professionals for hobby brewers”, which took place within the framework of the exhibition and were almost fully booked up, proved to be another resounding success. Some 300 enthusiasts from all over Germany took part in them. Experts gave tips and tricks from practice. The range of topics extended from “Quality management and sensor technology” to “Creative up to crazy brewing”, “Beer & timber(barrel)”, “Theory & practice of extract & alcohol measurement” through to “Mysterious yeast”.
Also from the perspective of Messe München, the organizers of “Home & Craft by drinktec”, the event has been a complete success: “We are very satisfied with this first edition. The exhibition was booked up. By combining workshops, championship and exhibition, we pool extensive know-how about all aspects of brewing in small batches on one platform, thus creating added value for all beer freaks”, states Markus Kosak, Exhibition Manager of Home & Craft by drinktec.
Jens Reineke, Innovation Manager and Project Head, made the following statement for Störtebeker Braumanufaktur, the organizers of the German Championship and the beer festival: “Our event concept has worked out very well. Hobby brewers could not only present their creations to an audience interested in beer but also gather information and improve their professional knowledge within the framework of the exhibition so as to enhance their competitiveness next year”, says Reineke.
The combination of competition, exhibition and workshops, which is unique in this form, has been extremely well received by hobby brewers, too.
“Besides exchanging ideas and information with a great number of hobby brewers, I had the opportunity to have personal talks with experts from the brewing industry”, reports Eric Förster from the “Die 3 Freunde und der Andere” brewery group. “The chance for a hobby brewer to gather information on cutting-edge technology and exceptional raw materials, in addition to taking part in workshops, is unique”, Förster goes on to say. “The event has become a real highlight”, states hobby brewer Lutz Mehl joyfully.
The German Championship of Hobby Brewers was launched in 2017 by Störtebeker Braumanufaktur. Störtebeker has looked for a strong partner for the second edition of the championship: Home & Craft by drinktec, where hobby and microbrewers find suitable equipment for small batch brewing, had its premiere in September 2017 within the framework of drinktec, the World’s Leading Trade Fair for the Beverage and Liquid Food Industry in Munich. Störtebeker Braumanufaktur and Messe München joined forces to provide hobby brewers with an annual platform for their hobby, in addition to drinktec which is held on a four-year cycle. The two events, the German Championship and the exhibition including workshops, complement each other in an ideal way, as the premiere in Stralsund has shown.
In view of the successful initial event, Messe München and Störtebeker Braumanufaktur will continue their cooperation. As its previous editions, the third German Championship of Hobby Brewers will be held in conjunction with Home & Craft by drinktec in September 2019. An exact date will be communicated soon.
4 Окт. 2018