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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Mikhail Fedorov strengthens the team of ZIEMANN HOLVRIEKA

Mikhail Fedorov is the new Sales Director for Russia and the CIS countries at ZIEMANN HOLVRIEKA GmbH, Ludwigsburg. „We are pleased that such an acknowledged expert strengthens our team from now on. Due to his many years of experience as a sales and production engineer, Fedorov has excellent knowledge of these important markets, as well as the process technology for breweries, distilleries and the production of non-alcoholic beverages,” explained Florian Schneider, Head of Sales EMEA at ZIEMANN HOLVRIEKA.

2019-01-17_17h08_23Mikhail Fedorov studied mechanical engineering at the Moscow State University of Food Production (MGUPP). Fedorov graduated with a master’s degree in “Quality of food processing”. This was followed by more than ten years of work as an engineer at one of the leading Russian cognac producers. Subsequently, Fedorov worked for more than seven years as Sales Director and Project Coordinator for an international manufacturer of brewery plants, before joining ZIEMANN HOLVRIEKA in 2018.

Mikhail Fedorov will support and assist the customers in Russia and the CIS countries from the location in Moscow.
About ZIEMANN HOLVRIEKA
Since 1852 ZIEMANN HOLVRIEKA has been providing innovative and tailor-made solutions for craft breweries as well as for large-scale breweries – from the malt intake to the bright beer tank cellar. The product range in the area of the wort treatment extends from the malt intake, via grist mills, mash vessels, lauter tuns, mash filters, wort kettles and whirlpools up to wort cooling systems. In the area of the cold block ZIEMANN HOLVRIEKA offers fermentation and storage tanks, bright beer tanks, yeast tanks and all required CIP tanks. ZIEMANN HOLVRIEKA plans, engineers and automates the process and the cleaning technology in all production areas, including the installation of process pipework and the integration of all required utilities. For modernizations, capacity expansions as well as for completely new brewery plants – ZIEMANN HOLVRIEKA provides innovative solutions and is a valued expert.
Last but not least, ZIEMANN HOLVRIEKA is a competent and reliable partner for craft breweries and large-scale breweries in the field of research and development. ZIEMANN HOLVRIEKA supports its customers, for example, in developing individual beer recipes.

17 Янв. 2019

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