Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Increasing production by improving the efficiency of existing plants
From April 8 to 11, 2019, this year's Craft Brewers Conference (CBC) will take place in Denver, USA. Udo Funk, sales manager for North America, will give a presentation on Wednesday, April 10, on how to increase the efficiency of an existing brewhouse. At the parallel event "BrewExpo America" at booth #17059, ZIEMANN HOLVRIEKA will be presenting innovative brewhouse equipment, particularly OMNIUM, the revolutionary brewing process representing a completely new way of wort production.
Udo Funk will be presenting technical solutions to increase production by upgrading the existing equipment. Moreover, typical bottlenecks in the brewing process will be identified and practical solutions will be proposed. An upgrade with our new lautering technology will allow 12 to 14 brews per day. Furthermore, we will be presenting our highly flexible tank design that allows you to utilize your available space more efficiently, our industry-leading sustainability solutions and our recently developed craft distilling equipment.
At the booth #17059, these topics can be further deepened in personal talks. However, the main topic at the booth will be OMNIUM, a completely novel brewing process. Here, the brewhouse tasks are divided into subprocesses, which are treated individually and, by subsequently combining partial flows, finally completed in an optimal way. The process has a positive effect on the quality parameters of the wort, which accelerates the fermentation and increases both the capacity of the brewhouse and the cellar. Further results are a double-digit improvement in OBY and up to 40% better hop utilization. This will increase your production capacity, reduce production costs, improve the shelf life of your product, and can even help to boost your sales.
About ZIEMANN HOLVRIEKA
Since 1852 ZIEMANN HOLVRIEKA has been providing innovative and tailor-made solutions for craft breweries as well as for large-scale breweries – from the malt intake to the bright beer tank cellar. The product range in the area of the wort treatment extends from the malt intake, via grist mills, mash vessels, lauter tuns, mash filters, wort kettles and whirlpools up to wort cooling systems. In the area of the cold block ZIEMANN HOLVRIEKA offers fermentation and storage tanks, bright beer tanks, yeast tanks and all required CIP tanks. ZIEMANN HOLVRIEKA plans, engineers and automates the process and the cleaning technology in all production areas, including the installation of process pipework and the integration of all required utilities. For modernizations, capacity expansions as well as for completely new brewery plants – ZIEMANN HOLVRIEKA provides innovative solutions and is a valued expert. Last but not least, ZIEMANN HOLVRIEKA is a competent and reliable partner for craft breweries and large-scale breweries in the field of research and development. ZIEMANN HOLVRIEKA supports its customers, for example, in developing individual beer recipes.
6 Фев. 2019