Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
75% production capacity increase: Gable X meets demand for PET packaging with support from Sidel
Today, Gable X is one of the most advanced, innovative, custom packaging blow moulding players in the Caribbean. The company is active in three business segments: sale of raw materials, manufacturing of cleaning products, and blowing of PET bottles. 85% of the PET containers blown by Gable X serve various size manufacturing companies in the region, making them the first Trinidadian company to offer many local, regional, and even international customers lightweight bottles in PET.
The co-packer is a leading supplier of PET bottles, producing 250,000 units daily, six days a week , with over 50 different formats and shapes. The company provides packaging for the food, beverage, agricultural and home care industries to hold products as diverse as pepper sauce, peanuts and grains, soy bean oil, fresh coconut water, milk drinks, fabric softener, hand soaps and disinfectant. The products are distributed in the domestic market but are also exported widely to the broader region.
Sidel blow moulding solutions among “the best in the world”
Gable X’s satisfaction around the first piece of Sidel blowing equipment installed in 2014 was reinforced by very strong recommendations from local bottlers. One of them, also a returning Sidel customer, decided to install a MatrixTM Combi for still water. The company chose the integrated blow-fill-cap solution from Sidel to increase their operating capacity. They were able to improve cost efficiencies and add new products, as such expanding their market reach, while better serving existing clients.
When the Trinidadian co-packer renewed the confidence in their long-term partner Sidel, the company was looking to manage the increasing demand for PET packaging in the market and labour challenges they experienced on a daily basis. By equipping one of their production lines with a Sidel blower, Gable X showed their trust in the company’s advanced technology and high specifications to produce up to 12,000 bottles per hour. The incorporation of the Ecoven into the blow moulding system means that preform heating time is reduced and fewer heating modules or lamps are needed with the oven’s electrical consumption cut by up to 45%. Gordon James, founder, owner and Managing Director of Gable X, says, “Having now two blowers from Sidel brings many advantages for us. Our capacity has increased by 75% and the equipment represents the state-of-the-art when it comes to energy savings and production efficiency, working fewer hours for a higher output.” He continues, “Sidel’s blower is rated as one of the best in the world and for a good reason. The blow moulding solutions are extremely easy to use and require very little maintenance, contributing to decrease our delivery time – another key condition to win our customers’ preference. Not less important, Sidel is number one in terms of online support and after-sales service and helps us keep the long-term efficiency of our equipment.”
Lightweighting, durability and rigidity as key factors for PET
James goes on to explain that one of the main challenges Gable X is facing is to facilitate PET adoption among their customers: “The key arguments I am using are that, by packaging their products in PET, they would get the transparency of glass, along with other benefits.” PET allows the consumer to visually experience the product inside the container, without scuffing and scratching the bottle’s surface. Additionally, the virtually endless design options for the PET bottle shape and format can also enhance the appeal and brand identity of the finished product on the supermarket shelf. The durability and rigidity of PET significantly reduces the possibility of damages throughout the value chain and the consumer experience is enhanced, as the packaged product is lighter and safer for the user to handle. “Multiple lightweighting opportunities around PET bottles also save on raw material and transportation costs. Making the long story short: PET is better because it is more durable, cost-effective, and recyclable as a packaging material,” he concludes.
More resistant and more stable bottles with Sidel StarLite
The Sidel blowing machine recently installed at the Gable X plant in Trinidad ensures top consistent bottle quality with a large process window and the electrical stretching, with no compromises on the performance and the lightweighting potential of the containers. Marcel Ndoumna, Sidel Sales Manager for North America, comments: “With the new blow moulding equipment, the customer is also benefitting from the patented, award-winning Sidel StarLite™ bottle base, which significantly increases base resistance and stability. This means the customer can improve bottle rigidity, while enabling a lower package weight and reducing energy consumption during production. The end result is a PET bottle that can cost less to manufacture, yet offers better pallet stability and higher bottle integrity throughout the supply chain, without compromising the safety standards of the beverage inside.”
Based on the successful cooperation with Sidel, the Caribbean co-packer is again considering the company as a valuable partner in setting up additional installations to serve the heat-resistant PET packaging needs for hot-filled beverages.
Sidel is a leading provider of equipment and services solutions for packaging beverage, food, home and personal care products in PET, can, glass and other materials.
With over 40,000 machines installed in more than 190 countries, we have nearly 170 years of proven experience, with a strong focus on the factory of tomorrow with advanced systems, line engineering and innovation. Our 5,500+ employees worldwide are passionate about providing solutions that fulfil customer needs and boost the performance of their lines, products and businesses.
Delivering this level of performance requires that we stay flexible. We continuously ensure we understand our customers’ changing challenges and commit to meeting their unique performance and sustainability goals. We do this through dialogue and by understanding the needs of their markets, production and value chains. In turn, we apply our solid technical knowledge and smart data analytics to ensure lifetime productivity reaches its full potential.
We call it Performance through Understanding.
Find out more at www.sidel.com and connect with us
16 Мар. 2019