The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beviale Moscow 2019: Renewed growth and upbeat mood at Eastern Europe’s trade show for the entire beverage chain
Following the successful event, Thimo Holst, Project Manager Beviale Moscow, voiced his satisfaction with the KPIs: “With this fourth round, Beviale Moscow has once again taken a significant step forward. It has grown even more and is bigger than ever this year!” But it is not just the size that matters. “We are delighted that despite the somewhat more difficult market conditions, more and more exhibitors are recognising and wanting to tap into the significant, undisputed potential of the Russian and Eastern European beverage industry.” This was also reflected in the many exhibition stands displaying numerous exhibits and in some cases large installations. “The good mood at the venue underscores the positive and connective nature of Beviale Moscow,” adds Holst. Some 97 percent of the exhibitors polled were satisfied with their participation in the event.
Beer, pivo – the amber nectar at its best
Beer and brewing was a key topic once again this year. The official presentation of the Russian beer prize ROSGLAVPIVO, which was launched at Beviale Moscow 2017 by the Barley, Malt and Beer Union in collaboration with Private Brauereien Deutschland e. V., is set to become a tradition on the first day of the fair. 80 breweries entered 300 different beers into the competition, that is almost twice as many as in the previous year. The gold, silver and bronze awards were awarded in 24 categories. For more about ROSGLAVPIVO and a list of the 2019 winners go to: www.rosglavpivo.com. The established CRAFT DRINKS CORNER, which partnered once again this year with the Association of Beer and Beverage Market to showcase the diversity of hand-crafted beverages, was well frequented. Visitors were able to taste the latest types of beer from 20 breweries and also learned about the special features of each brewing process and the manufacture of craft drinks in general. The three-day VLB Seminar for Microbrewers, which is organised by VLB, the Berlin-based teaching and training institute for brewing and took place parallel to the trade fair for the fourth time, also focused on hand-crafted beer and specific technological and qualitative aspects of the brewing process.
Wine, soft drinks, beverage packaging – other highlights in the supporting programme
From suitable raw ingredients and custom technologies to efficient packaging, logistics or creative marketing ideas: with its holistic approach, the trade fair offers solutions for all segments. For example, at the Pavilion for Wine Production & Manufacturing, various wineries provided insights into cultivation, production, bottling and marketing. Each day, a different Russian wine region took centre stage: the Taman peninsula, Crimea, Dagestan. The Pavilion was organised in partnership with leading players in the Russian wine market: Union of Russian Winemakers, Simple Wine and imVino. The conference programme explored various topics including the criteria for quality wine. Another seminar focused on the statutory regulations for alcoholic drinks and discussed how the legislation can be complied with but also improved. On the topic of soft drinks, presented by the Union of Producers of Soft Drinks and Mineral Water, six speakers gave interesting talks on trends and prospects for the soft drinks market. In the Packaging Innovation Zone, the trade fair partnered with PETnology to provide visitors with food for thought, background information and proposed solutions for drinks packaging. The World Packaging Organisation also participated in the Packaging Innovation Zone. The conference programme included discussions on the future of PET, labelling and sustainable packaging.
Outlook for 2020
Project Manager Thimo Holst is already looking forward to the next round of Beviale Moscow: “Again we already have some ideas up our sleeve for further developing the event and aligning the concept holistically to the local beverage industry. We will now use the rest of the year to work on taking the next step forward in 2020. The next Beviale Moscow will take place in spring 2020. The exact dates will be announced as soon as possible.
Beviale Family: International expertise in the beverage industry
NürnbergMesse Group demonstrates its expertise in the beverage industry on an international stage: BrauBeviale in Nuremberg is one of the world’s most important capital goods fairs for the beverage industry. The Beviale Family is also active in about ten countries around the world in a number of event formats and cooperative marketing arrangements, all tailored to the individual target market. Members of the Beviale Family and network partners are operating in the key growth markets. The “international sponsors” of the Beviale Family are Doemens Akademie and the VLB (Versuchs- und Lehranstalt für Brauerei), the Berlin-based teaching and training institute for brewing. Other projects are in the planning phase. For details and dates go to: www.beviale-family.com
16 Мар. 2019