Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
BrauBeviale 2019 puts the spotlight on the future viability of the beverage sector
“BrauBeviale 2018 was bigger and more international than ever,” says Andrea Kalrait, Exhibition Director BrauBeviale at NürnbergMesse, looking back once again at the opening event of the current three-year cycle. “The beverage sector just seems to have been waiting to get back to Nuremberg. And this year too, we are looking forward to welcoming old friends and newbies, global players, SMEs and start-ups.” In November, the exhibitors will once again be showcasing the entire process chain for beverage production. The new route around the displays that was introduced for visitors in 2018 has proven effective and offers visitors ease of navigation in an atmosphere that is as constructive and welcoming as usual. The various halls around the perimeter of the central lawn are grouped into thematic focus areas: raw materials and sensory attributes in Hall 1, technologies in Halls 6, 7A, 7, 8, 9, water treatment, analysis and components in Hall 6, packaging in Halls 4A and 4, and accessories and marketing in Halls 5 and 6.
Key platform for the issues currently affecting the industry
This year too, the main theme of BrauBeviale is the future viability of the beverage sector. The issues and challenges currently confronting beverage producers are generally the same across borders. Efficient and flexible technologies, diverse and high-quality raw materials and ingredients and sustainability in production are just as important as digitalisation and automation, future strategies for your own company, packaging, marketing messages and communicating with consumers and end clients. BrauBeviale not only covers these topics through the product range on display but also in the supporting programme. It appeals to all beverage producers, whether they are brewers, mineral water operations, winemakers or manufacturers of spirits or alcohol-free drinks. From July: www.braubeviale.de/en/next
Two symposia held on the day before the trade fair have proven very popular: The 7th European MicroBrew Symposium organised by the Berlin-based VLB (teaching and training institute for brewing, and the Export Forum German Beverages. And of course, the European Beer Star, which has been at home at BrauBeviale since its “birth year” 2004, will also be presented again at the event. Now one of the most important beer competitions worldwide, it was initiated by the German Private Breweries Association, the honorary sponsor of the trade fair and German and European umbrella organisation. On the first day of the fair, BrauBeviale visitors will vote for their favourite beer from among the gold medal winners – the Consumers’ Favourite 2019 in gold, silver and bronze. Tastings of beer and other beverage specialities, led by independent experts, will also take place in the Craft Drinks Area. At eight themed bars, visitors can experience an unprecedented range of flavours: five beer bars with special country slots, a spirits bar, a bar for water and innovative alcohol-free drinks, and a bar where the quality of the glass plays a key role in the sensory attributes of the drink. The popular
BrauBeviale Forum, as well as hosting the official opening and various award ceremonies, is also the venue for interesting lectures, presentations and panel discussions offering information, inspiration and the opportunity for interaction. The main thematic areas are also reflected by the BrauBeviale Think Tank, which explores raw materials, technologies, packaging, marketing and entrepreneurship. The attractive supporting programme is complemented by other themed pavilions and special shows: [email protected] with Speakers’ Corner, Artisan and Craft Beer Equipment, Innovative Drinks Packaging, Innovation made in Germany – the subsidised pavilion for new companies from Germany – and to allow us to blow our own trumpet – a Beviale Family information booth. Details will be available shortly at:www.braubeviale.de/programme
Highly satisfied trade visitors from all around the world
More than 40,000 industry professionals visited BrauBeviale 2018, over 18,000 of them from outside Germany. They represented 132 countries, primarily Italy, Czech Republic, Switzerland, Austria, Russia and the UK, but also Greenland, Fiji and Costa Rica. They came from the technical and commercial management segments of the international beverage industry, i.e. from breweries and malt houses, companies producing and bottling alcohol-free drinks, wine and sparkling wine cellars, distilleries, dairies, specialist beverage retailers and wholesalers, the hotel and restaurant sector and service providers for the beverage sector.
But it’s not just the quantity but the quality of trade visitors that speaks for itself and underscores the relevance of the exhibition: around 90 percent of trade visitors are involved in the investment decisions taken at their companies. “The really important decision-makers were in attendance,” said the Exhibitor Advisory Board following the successful conclusion of BrauBeviale 2018. “As 99 percent of trade visitors polled were satisfied by what was offered by the fair, and no less than 95 percent stated that they would like to come back again in 2019, we are already looking forward to welcoming them, and new participants as well, to our annual gathering,” says Andrea Kalrait with a view to the next round in the autumn.
She explains the large international contingent (45 percent) among visitors as being partly due to increasing familiarity with and importance of the Beviale Family – NürnbergMesse’s global network with events covering the manufacture and marketing of drinks. As well as BrauBeviale, other members of the Beviale Family are Beviale Moscow in Russia, Beviale Mexico, CRAFT BEER events in China and Italy, CRAFT DRINKS in India and collaborations with BeerX in the UK, Expo Wine + Beer in Chile, Feira Brasileira da Cerveja in Brazil, KIBEX in South Korea and SEA Brew in Southeast Asia. www.beviale-family.com
Remaining dates in the current BrauBeviale three-year cycle:
BrauBeviale 2019: 12 – 14 November 2019
BrauBeviale 2020: 10 – 12 November 2020
BrauBeviale is one of the most important capital goods trade fairs for the beverage industry worldwide. During this three-day event at Exhibition Centre Nuremberg, international exhibitors showcase a comprehensive range of solutions for the entire beverage production process chain, including raw materials, technologies, logistics and marketing ideas. Visitors come from the technical and commercial management segments of the European beverage industry as well as from the retail and catering sectors. The product display is rounded out by an attractive supporting programme that explores and discusses the trending issues in the industry. The main topic is the future viability of the beverage sector. Other highlights include the BrauBeviale Forum, Craft Drinks Area and numerous themed pavilions. The usual relaxed atmosphere will once again make BrauBeviale 2018 the No. 1 meeting place for the industry. Private Brauereien Bayern (Bavarian Association of Private Breweries) is the honorary sponsor of BrauBeviale. BrauBeviale is a member of the Beviale Family, the global network of events focusing on the manufacture and marketing of beverages.
18 Июн. 2019