Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
BrauBeviale 2019: “The Place To Be” for the international beverage sector
“As a barometer of sentiment in the sector, BrauBeviale is defying the prophecies of doom from the Council of Economic Experts,” said a pleased Andrea Kalrait, Exhibition Director BrauBeviale. “The large numbers of new contacts, both local and international, and the number of new business deals prepared and concluded, all confirm that eating and drinking are not going out of fashion.” Exhibitors, visitors and partner entities expressed complete satisfaction: for them, the exhibition is unmissable and firmly established on their calendars. The exhibition provided a platform to discuss current and key future topics and take them forward.
The highly international make-up of the exhibitors and visitors was confirmed again this year, with exhibitors representing a total of 45 countries, mainly from Germany (504), Italy, China, the UK, the Czech Republic, Austria and Belgium.
The approximately 40,000 trade visitors attended from 138 countries, with the majority, after Germany, coming from Italy, the Czech Republic, Austria, Russia, Belgium, Switzerland, the Netherlands, France and Poland.
Highly qualified, satisfied trade visitors
The exhibitors were happy with the discussions at their booths, as confirmed by the results of an independent survey. About 90 percent of the trade visitors are involved in the decision-making processes in their companies. They came from various parts of the beverage industry: from breweries, malthouses, businesses engaged in the manufacture or bottling of water, soft drinks, juices and spirits, from wineries and sparkling wine factories, dairies, and from the fields of marketing, retail and catering. According to the survey, about 98 percent were happy with the products and services at the exhibition, and as many as 97 percent of visitors intend to visit BrauBeviale again next year.
Top score for supporting programme once again
The themes in the supporting programme relating to the future of the sector were well received, and without exception the exhibition visitors rated them highly. Two symposia held the day before the exhibition led the way: the Export Forum German Beverages provided an opportunity for German beverage manufacturers to share views with export specialists and obtain specific market analyses and insights. The European MicroBrew Symposium, organized by VLB (Versuchs- und Lehranstalt für Brauerei), the Berlin-based teaching and training institute for brewing, is well established and was well received once again by the international craft brewers and brewpub operators.
Discussions at the BrauBeviale Forum ranged from open exchanges of opinion to highly contentious debate – not least in the two Hot Topics on Stage: the issue of “Tap Water vs. Mineral Water” and the pledge question got the participants fired up, and vigorous discussion continued outside the forum. The event was rounded out with presentations on further topics of interest to the sector and top-level award presentations.
Visitors had the opportunity to experience the variety offered by the world of beverages in the Craft Drinks Area, where eight bars once again offered independent tasting sessions covering all aspects of beer, spirits and non-alcoholic drinks. There was also strong interest in “Kaminfeuer”, a smoky Kellerbier (“cellar beer”), the winner of the second hobby brewer competition organized by Maisel & Friends and BrauBeviale.
Following a successful start last year, the “meeting place of the industry” once again offered a welcome to microbreweries and craft breweries, and home and hobby brewers, who found plenty of new inspiration and enjoyed a lively exchange in the [email protected] themed pavilion and the demonstration brewing area, in addition to the interesting, focused power presentations in the Speakers’ Corner.
European Beer Star 2019: Consumers’ Favourite
Competing for the 2019 European Beer Star were 2,483 beers from 47 countries submitted in 67 categories. A 145-member international jury earlier deliberated for two days to select the Gold, Silver and Bronze winners in this competition, one of the most important in the international beer industry. In addition, more than 5,000 exhibition visitors seized the opportunity on the first day of the event to play jury, picking the 2019 Consumers’ Favourite from among the gold medal winners. The gold medal went to the dark wheat bock (Weizenbock Dunkel) “Augustus 8” from Germany’s Riegele brewery. Silver was awarded to the Birra dell’Eremo brewery in Italy for its Traditional Belgian-Style Lambic, Geuze, and Fruit Geuze “Selva Sour”. And in third place was the Belgian-Style Strong Blond Ale “Averbode Abdijbier” from Belgium’s Brouwerij L Huyghe.
The list of all the winners of the 2019 European Beer Star, contact details for the breweries, photos and graphics can be found at www.european-beer-star.com
Not to be missed: BrauBeviale 2020: 10 - 12 November
Be sure to note the date for BrauBeviale 2020 in your calendar right away. We are looking forward to seeing you.
20 Ноя. 2019