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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

LEFF® technology from GEA saves up to 90 percent on cleaning media

LEFF stands for Low Emission Flip Flop. The LEFF® function is integrated in the T.VIS® A-15 valve control head and can be easily activated. The intermittent movement of the valve disk significantly improves cleaning efficiency. GEA VARIVENT® Mixproof Valves and thus the LEFF® technology are used in hygienic beverage and dairy processes and even meet the strict requirements of the Pasteurized Milk Ordinance (PMO). Staggered CIP cleaning of the individual housings means these valves can be used around the clock, without ever having to entirely shut down production.

Flow Component Varivent_tcm11-58613

Optimum cleaning of the valve seats and the valve chamber

Cleaning the cavity of the VARIVENT® Mixproof Valve takes place while product is present in the opposite valve housing. There is never a worry of intermixing. Accurate control of valve seat lift position is made possible by LEFF®, so only a narrow opening between the valve disk and seat is created during cleaning. This narrow opening causes the CIP liquid velocity to increase, producing an optimum cleaning burst in the seat area and vent cavity. The result is superior cleaning using a minimal amount of CIP media. To use the LEFF® function, no complicated programming in the higher-level control (PLC) is required. The LEFF® function works independently of process run times and product pressures. There is automatic monitoring of the lifting functions. With double-seat valves, only the standard feedback units are used. No special components are required. The rectilinear configuration with two push-buttons on the T.VIS® bonnet allows separate activation of the LEFF® function at any time when setting the valve. Activation of the upper seat function requires an external proximity switch.

Shear forces optimally exploited

Sealing zones on the valves can be cleaned separately by LEFF® with their sealing function entirely retained. This means that they can work around the clock, regardless of process run-times and product pressures, without interrupting production for CIP. "The principle is based on a flip-flop movement of the valve discs," explains Bernd Porath, Product Manager for Hygienic Valve Technology at GEA. "At the moment when the valve disc lifts from the seat and opens up a cleaning gap, the cleaning medium flows in. That’s when the shear forces are at their greatest and they clean most effectively. We leverage this principle,,and the closing and opening of the valve discs, in a very specific manner."

No additional system planning and programming

LEFF® is integrated as standard in the T.VIS® A-15 control head. Path-controlled electronics pulse-control the moment and degree of opening the valve disk with absolute precision. The electronic function monitors and controls the stroke of the valve seat via the valve's path measurement system, independent of PLC scan times and line pressures.  Since the electronic processing takes place only in the T.VIS® A-15 control top and not via the PLC, the signal speed is much faster. The LEFF® function can be easily enabled with the control top T.VIS® A-15. Activation of the function for the upper seat requires an external proximity switch.

Green light also from PMO Regulation of US Food and Drug Administration

While low emission flip-flop has already become standard in Europe for a number of major processing operations, the function had not been approved in the control head of mixproof valves in the USA. This approval has now been granted to GEA.

GEA engineers with great flexibility

GEA engineers have now redesigned the double-seat valves for milk processing in line with the PMO specifications and eliminated the risk with a special under pressure in the leakage space suctioning up any cleaning medium that may have overflowed, thus pressure cannot build up on the valve disk. This means that if a line and its sealing points are being cleaned, the other line can continue to conduct product.

GEA is the first manufacturer of double-seat valves to meet the strict requirements of the PMO. The approval of Low Emission Flip Flop for the USA is a great success: "Water shortage is a critical issue especially in California. We are pleased to be able to help our customers in the USA with LEFF® by lowering water consumptions alleviating other cost pressure in their operations," summarizes Bastian Tolle, Head of Product Group Management Flow Components at GEA.

Good news for existing customers in the United States as well: LEFF® is already integrated in the T.VIS® A-15 control head of the VARIVENT® 24/7 PMO 2.0 and only needs to be switched on to be used in existing applications. Additional system technology and programming are not required.

22 Ноя. 2019



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