Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
LEFF® technology from GEA saves up to 90 percent on cleaning media
Optimum cleaning of the valve seats and the valve chamber
Cleaning the cavity of the VARIVENT® Mixproof Valve takes place while product is present in the opposite valve housing. There is never a worry of intermixing. Accurate control of valve seat lift position is made possible by LEFF®, so only a narrow opening between the valve disk and seat is created during cleaning. This narrow opening causes the CIP liquid velocity to increase, producing an optimum cleaning burst in the seat area and vent cavity. The result is superior cleaning using a minimal amount of CIP media. To use the LEFF® function, no complicated programming in the higher-level control (PLC) is required. The LEFF® function works independently of process run times and product pressures. There is automatic monitoring of the lifting functions. With double-seat valves, only the standard feedback units are used. No special components are required. The rectilinear configuration with two push-buttons on the T.VIS® bonnet allows separate activation of the LEFF® function at any time when setting the valve. Activation of the upper seat function requires an external proximity switch.
Shear forces optimally exploited
Sealing zones on the valves can be cleaned separately by LEFF® with their sealing function entirely retained. This means that they can work around the clock, regardless of process run-times and product pressures, without interrupting production for CIP. "The principle is based on a flip-flop movement of the valve discs," explains Bernd Porath, Product Manager for Hygienic Valve Technology at GEA. "At the moment when the valve disc lifts from the seat and opens up a cleaning gap, the cleaning medium flows in. That’s when the shear forces are at their greatest and they clean most effectively. We leverage this principle,,and the closing and opening of the valve discs, in a very specific manner."
No additional system planning and programming
LEFF® is integrated as standard in the T.VIS® A-15 control head. Path-controlled electronics pulse-control the moment and degree of opening the valve disk with absolute precision. The electronic function monitors and controls the stroke of the valve seat via the valve's path measurement system, independent of PLC scan times and line pressures. Since the electronic processing takes place only in the T.VIS® A-15 control top and not via the PLC, the signal speed is much faster. The LEFF® function can be easily enabled with the control top T.VIS® A-15. Activation of the function for the upper seat requires an external proximity switch.
Green light also from PMO Regulation of US Food and Drug Administration
While low emission flip-flop has already become standard in Europe for a number of major processing operations, the function had not been approved in the control head of mixproof valves in the USA. This approval has now been granted to GEA.
GEA engineers with great flexibility
GEA engineers have now redesigned the double-seat valves for milk processing in line with the PMO specifications and eliminated the risk with a special under pressure in the leakage space suctioning up any cleaning medium that may have overflowed, thus pressure cannot build up on the valve disk. This means that if a line and its sealing points are being cleaned, the other line can continue to conduct product.
GEA is the first manufacturer of double-seat valves to meet the strict requirements of the PMO. The approval of Low Emission Flip Flop for the USA is a great success: "Water shortage is a critical issue especially in California. We are pleased to be able to help our customers in the USA with LEFF® by lowering water consumptions alleviating other cost pressure in their operations," summarizes Bastian Tolle, Head of Product Group Management Flow Components at GEA.
Good news for existing customers in the United States as well: LEFF® is already integrated in the T.VIS® A-15 control head of the VARIVENT® 24/7 PMO 2.0 and only needs to be switched on to be used in existing applications. Additional system technology and programming are not required.
22 Ноя. 2019