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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

New date: drinktec 2021 set for October

Messe München will organize the International Motor Show (IAA) for the first time in September 2021. As a result, drinktec is changing its event calendar: the world’s leading trade fair for the beverage and liquid food industry will be held three weeks later from October 4–8, 2021, at the Munich exhibition grounds.

Messe München newly acquired International Motor Show organized by the German Association of the Automotive Industry. This decision will mean that the world’s largest automotive trade show will be held every other year in Munich starting in September 2021. “During the final round of negotiations, the engineering association insisted that the motor show be held in September,” said Dr. Reinhard Pfeiffer, Deputy Chairman of the Executive Board of Messe München. “We were forced to adjust our event calendar as a result.” “We are really happy that we were able to work out a new date for drinktec in close cooperation with the trade fair’s Advisory Board.”

Volker Kronseder, the head of the drinktec Advisory Board, said: “Of course, at first we were not thrilled about having to reschedule. We then got together in the advisory board, which represents a cross-section of all areas of the industry, and discussed various optional dates. We eventually found an alternative date that was supported by a broad consensus.”

Richard Clemens, Managing Director of the Food Processing and Packaging Machinery Association of the German Engineering Federation, said: “Following this intense and constructive discussion with all market experts, we were able to find a new date for drinktec that really underscores its importance as the world’s leading trade fair for the beverage and liquid food industry.”

Preparations for drinktec 2021 are moving forward on schedule. Interested companies may continue to register online at www.drinktec.com.

New date—important information for exhibitors
All companies that have already completed the online registration process (for exhibitors) for the old date (September 13–17, 2021) do not have to do anything.

The drinktec team will send individual stand proposals to them by the end of June 2020–along with a reminder about the new trade fair date. A registration for the new date (October 4–8, 2021) will become binding when a company accepts the stand proposals.

The project team will be happy to answer exhibitors’ questions. Its members can be reached at +49 89 949-11318 or at [email protected]

7 Апр. 2020

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