Beer Business #2-2021. Kazakhstan beer market: bigger, more complex and more expensive

  • Reading time:33 min(s) read

Kazakhstan beer market is still growing by volume and value. The consumers’ demands are gradually becoming more complex, there is the market polarization by price and taste segments as license, canned, strong and mild beer popularity is growing. Eye catching new products have a big impact on companies’ positions in the situation of limited advertising. Following sizable investments into Carlsberg Kazakhstan and considerable increase in the company market share, there has been a balance settled between the leaders in retail sales and the share of Perviy pivzavod has grown.