The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
In the course of collision with the Roman church Protestantism became firmly established in the countries of Northern Europe and became a dominant religion there. In the same region beer wins a competition over wine, as wine industry cannot develop because of cold climate. But, despite that and abundance of old brands, their names practically do not intersect with Protestant churches. There is a row of reasons why that happened.
Most Protestants reject monkhood, propagandizing secular living in accordance with the Bible, although some confessions have communes similar to monasteries. Therefore, the concepts of "monasterial/abbey" beer and Protestantism are not very compatible.
Positive attitude towards entrepreneurial spirit and liberal looks inherent to the Protestants on the whole provide possibilities to producers wanting to brew "Protestant" beer. But the generalized advertisement association would be strange because of the great number of external forms of Protestant church.
And the names of separate Protestant churches are used for nonalcoholic products, but rarely for beer, on moral and legal considerations. One of the few examples is The Thirsty Quaker brewery from Jersey, USA, that besides the name uses a recognizable image of a Quaker’s hat on its logotype.
Protestant church attributes are usually taken to the minimum. Well-known names and religious characters that potentially can be used by marketing specialists of brewing companies are limited too. It is because most Protestants don’t have the division into the clergy that is close to God, and the laity, therefore there are not as many reverent saints as in a Catholicism and Orthodoxy. Rather there are bright images and people who laid the foundation of some flow of Christianity. Their names potentially can be used in the naming of beer.
Such example is the Black Abbey brewing company, located in Nashville, USA. Characters of monks-brewers are replaced there by "beer fraternity". It is further needed to quote the uncut legend of Black Abbey Brewing Company itself, which tied up the story of Martin Luther and brewing:
«St. Anne, help me! I will become a monk!” Fearing he was suffering God’s judgment, Martin Luther uttered these words while trapped in a fierce thunderstorm in Stotternheim, Germany in 1505. True to his declaration, the onetime law student soon joined the Augustinian monastery in Erfurt, Germany. A few years later he relocated to Wittenberg’s monastery, The Black Cloister, and it was there that he penned his famous Ninety-Five Theses. He nailed the document, which boldly challenged the church establishment, to the Castle Church doors in Wittenberg on Oct. 31, 1517. So began the Protestant Reformation.
After years on the run as an outlaw, Luther returned to The Black Cloister in 1525 and married Katherine von Bora, a refugee nun who had earned her brewing license before fleeing her convent. The couple received The Black Cloister building and grounds as a wedding gift, moved in and made it their personal residence, “Lutherhaus.”
Katherine created what became known as the best beer in Wittenberg. Using local ingredients and traditional techniques, Katherine crafted beers that were likely more similar to today’s Belgian-style ales than to the lagers for which Germany is famous.
What the Luthers established was, in the truest sense, a new kind of abbey: A community of fellowship bound together by hard work and fine, handcrafted ales. Given this history and our deep respect for the accomplishments and vision of Martin Luther, we settled on the name The Black Abbey Brewing Company.
The Black Abbey brews similarly inspired ales in Nashville, Tennessee. These ales are creative, accessible and unique. They rely on 600 years of brewing tradition, starting with styles that Martin Luther himself might have enjoyed».