Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Mendicant monks on labels…
Catholic Bavaria, of course, is notable by a lot of brands appealing to church. Faces of monks on their labels became world renowned "face" of the Bavarian beer. Especially it is worth accentuating Munich three of Augustiner, Franziskaner, Paulaner, and also Kapuziner from Kulmbach. However, today the church doesn't take any part in the production of these brands.
Similarly, since 1328 up to the secularization of 1803 the monastery of Saint Augustine brotherhood brewed beer with the corresponding name – Augustiner. After the brewery was transferred from the church to private hands there was a repeated change of the production site, but the name of the brand remained and there remained an image of an elderly monk on the label.
Wheat Franziskaner beer – another wordly known brand, has only indirect relation to church, despite the image of the Franciscan monk. In the Middle Ages this order tried to disassociate itself from economic activity. This ancient brewery was simply founded near the monastery.
One of followers of Saint Francis and his ideas of monastic poverty was also called Francis. He lived in the city of Paola and founded the Order of Minim Brothers known for the asceticism in the beginning, and subsequently for its scientific and teaching activity. At the beginning of the XVII century Minim monks founded a brewery in Munich, which soon moved into private hands. But Francis from Paola is represented on the label of the largest exporting brand – wheat Paulaner beer.
Bavarian company Kulmbacher Brauerei in 1987 expanded its range, producing a wheat sort of beer – Kapuziner, thereby occupying a free niche among known Catholic orders. The Capuchins were one of the largest branches of Franciscans and were actively engaged in missionary activity. According to the site of Kulmbacher Brauerei, their beer is brewed by ancient rules of abbey brewing, in particular in traditions of "the country of Capuchins", where the roots of German wheat beer originate.
A similar example of name use of a mendicant order is not German, but Belgian Triple Karmeliet beer. Their succession is that brewers of the Bosteels Brewery company appeal to the original recipe of beer which is dated 1679. According to the legend, it originates from the monastery of Carmelites in Dendermonde, Belgium. However in that case the brewers didn’t need monk’s image.