Brooklyn Brewery Enters Sweden, Plans Stockholm Harbor Brewpub

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Brooklyn Brewery announced over the weekend that it would build another plant 4,000 miles away from its Williamsburg home in Stockholm, offering further proof that Brooklyn is no longer just a borough of Manhattan — it’s a brand. (more…)

AB InBev Rolling Out Black Crown for 2013

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In 2013, U.S. drinkers will be able to taste Black Crown, a new, stronger version of Budweiser, said Bloomberg. The drink, which Anheuser-Busch InBev NV said has a more distinct flavor and taste than regular Budweiser, was selected for production from 12 experimental varieties submitted by head beermakers at each of the brand’s U.S. breweries. (more…)

Norway sheds light on ‘dark’ – ad-free – beer marketing

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Anders Roed is in a difficult position for a marketing manager: He is not allowed to advertise on television, in newspapers or on the Internet. Yet the head of marketing at Ringnes in Norway has seen a succession of foreign visitors recently keen to gain insights from him. (more…)

US. Craft Fights Back vs. the Foreign Beer Giants

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Unless you are a modern day Rip Van Winkle and have been asleep for the last 20 years, you know that there is a revolution going on in American beer. Americans are migrating to more distinctive, flavorful and carefully made products in many food and beverage segments (e.g. bread, wine, ice cream, coffee), and it is no different in beer. This is evident in craft beer’s unprecedented gains in share in recent years.

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Russia. New Beer Law Draws Cautious Support, With Notes of Pessimism

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Viktor, a 56-year-old security guard from Usinsk, in Russia’s Arctic north, said he was not particularly persuaded by a new law declaring beer an alcoholic beverage rather than a food product, and in that way restricting its sale at train stations and the ubiquitous sidewalk kiosks that are still a mainstay of retail business throughout the country. (more…)