US. Craft Fights Back vs. the Foreign Beer Giants
Unless you are a modern day Rip Van Winkle and have been asleep for the last 20 years, you know that there is a revolution going on in American beer. Americans are migrating to more distinctive, flavorful and carefully made products in many food and beverage segments (e.g. bread, wine, ice cream, coffee), and it is no different in beer. This is evident in craft beer’s unprecedented gains in share in recent years.