Heineken USA Appoints Oscar Garcia as Regional Vice President Sales, Central Region

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Heineken USA today announces the appointment of Oscar Garcia as Region Vice President Sales, Central Region, effective immediately. In his new role, Garcia will report to Scott Blazek, Senior Vice President of Sales, and will be responsible for driving portfolio performance and delivering results through the effective management of regional resources. (more…)

Zambian Breweries Partners with ILO to Support Youth Entrepreneurship Development

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Zambian Breweries Plc., a subsidiary of SABMiller Plc., has partnered with the International Labour Organisation (ILO) in an over K60m-worth project that is meant to develop youth entrepreneurs in the Copperbelt Province. Under this partnership, Zambian Breweries will provide the youth entrepreneurs with Coca-Cola Mobile trolleys and soft drinks as start-up capital for their new enterprises. (more…)

SMB Marketers Need to Start Thinking Like Craft Breweries

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If you have even been within 10 feet of a bar or beer isle in the last few years, you’ve probably heard the term “craft beer.” Craft beer refers to beer produced by smaller, often independent breweries, and it is quickly making it’s presence known in the U.S. beer market. (more…)

Singapore. TCC Extends Deadline for Fraser & Neave to Jan 2

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Thai billionaire Charoen Sirivadhanabhakdi Tuesday extended again the deadline for his US$7.2 billion offer for Singapore’s Fraser & Neave Ltd. (F99.SG), which has been trumped by a bid from one of Indonesia’s richest families. (more…)

US. Nine Beers Americans No Longer Drink

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After three years of declining sales, shipments of domestically sold beer are up by more than 1% in the United States this year. Sales of light beer and specialty beer, such as Budweiser Light Platinum, Shock Top, and Blue Moon, have been the driving force in the resurgence of U.S. breweries. (more…)

Drinks Americas Announces Launch of First Major Line of Craft Beer Brewed in Mexico

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Drinks Americas Holdings, Ltd., (“Drinks”) (DKAM), a leading developer and marketer of alcohol beverage products, is pleased to announce the signing of an exclusive sales agreement with Marigold Brewing Company (“Marigold”). Marigold will be the first major line of craft beers to be brewed in Mexico and launched in the U.S. (more…)