Beer market of Russia 2016: PET goes to draft

Beer market of Russia 2016: PET goes to draft
  • Reading time:47 min(s) read

pet-logoThe beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment. (more…)

The global beer market continues to surprise

  • Reading time:8 min(s) read

Around 44 percent of the visitors to the last drinktec came from the brewing business. Which shows that drinktec 2017, the “World´s Leading Trade Fair for the Beverage and Liquid Food Industry”, is continuing to be the most important international trade fair for the brewing sector. Between September 11 and 15, 2017, all those involved in the production of beer will be coming together at the Messe München exhibition center: brewers big and small, local and regional producers, craft brewers, micro-brewers and amateur brewers. And here they will find all they need to produce excellent beer. (more…)

Two exhibition halls exclusively for the wine industry

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For the first time, SIMEI, the world´s leading exhibition for wine technology, will be held in Munich from September 11 to 15 within the context of drinktec, the world’s leading trade fair for the beverage and liquid food industry. (more…)

Beer market of Vietnam: “Young tiger”

Beer market of Vietnam: “Young tiger”
  • Reading time:56 min(s) read

Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
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Rastal at the CeBIT 2017

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At CeBIT 2017 in Hanover, Rastal presented the Rastal Smartglass at the stand of Deutsche Telekom AG. (more…)

Craft beer Italy

  • Reading time:2 min(s) read

The Beviale Family is growing all the time. After Germany, Russia and China, the international network of B2B events for the beverage industry now comes to Italy, helping to further raise awareness of the vibrant world of craft beer, one of today’s hottest trends. (more…)