As many of you will have gathered, I have an affection for nonsense marketing terms. I have regaled you with some favourites, but there were two I failed to mention. They include the new ‘cold hot’ soft drinks category (ice tea and iced coffee, obviously…) and ‘premium standard’ lager. (more…)
Czech Brewer Budweiser Budvar has launched its first Facebook campaign to highlight the taste difference between Budvar Original and American Budweiser. (more…)
* Raises beer volume target for Latin America
* Sees Q1 regional beer volumes up around 6 percent
* Looks at further opportunities in region (Adds detail) (more…)
SABMiller has announced that its Peruvian subsidiary, Backus, in co-operation with Packaging Products Peru, has developed a new, low-gauge bottle crown that will significantly reduce the amount of steel used in production and have a positive impact on the group’s raw material costs and C02 emissions. (more…)
Failing to acquire two state owned breweries, Harar Brewery and Bedele Brewery, and losing them to its archrival Heineken, BGI Ethiopia has secured a deal its managers believe will help them conquer the northern market. (more…)
Snow Beer is worth 46.368 billion, and was ranked 29th in “the leader board of the most valuable Chinese brands,” which was released in the 2011 (8th) Global Brand Conference and Top 500 Valuable Chinese Brands Press Conference recently. (more…)
Heineken UK is launching a bottled, premium version of its Foster’s lager in the off-trade to go head-to-head with brands such as Budweiser and Stella Artois. (more…)
Diageo Plc (DGE), the maker of Guinness stout and the world’s largest liquor company, dropped plans to bid for Primo Schincariol Industria de Cervejas & Refrigerantes SA of Brazil, two people familiar with the matter said. (more…)
Raisio plc has sold its malt business to Viking Malt Ltd, the largest malt manufacturer in the Nordic Countries. (more…)
SABMiller plc [SAB:LSE/SAB:JNB] announces that it has entered into a distribution agreement with the Van Steenberge brewery in Ertvelde, Belgium, to distribute SABMiller’s first Belgian beer in select markets. (more…)
