This month, we have decided to run The Wehring Interview over two instalments. After all, having waited so long to speak to Heineken’s CEO, I have a lot of questions for him. Luckily, I’ve been granted plenty of time in which to ask them.
Early May. A Thursday lunchtime. London. The CEO of Heineken, Jean-Fran?ois van Boxmeer, is in town to meet up with a Lehman of analysts – yes, that is the collective noun. Prior to their grilling, he’s got me to deal with for an hour, one-to-one, up the Oxo Tower. It’s quite an impressive view of the city of London from up here, right on London’s south bank, but the view is not front of mind for me. (more…)