UK. Carlsberg extends credit scheme for pubs

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Under the scheme, licensees earn credits whenever buying products or promotional material from the brewer, which can then be redeemed against a range of 3,000 gift items, such as plasma screen TVs. (more…)

Brewers Association Reports 11 Percent Volume Growth for U.S. Craft Brewers in 2010

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The Brewers Association, the trade association representing the majority of U.S. brewing companies, today released 2010 data on the U.S. craft brewing industry. Small and independent craft brewers1 saw volume2 increase 11 percent and retail sales dollars increase 12 percent over 2009, representing a growth of over 1 million barrels (31 gallons per U.S. barrel), equal to more than 14 million new craft cases. (more…)

Thailand. Premium beer to stay flat, says Heineken

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Thailand’s premium-beer segment will remain steady or decline slightly this year, according to Prin Malakul, marketing director of Thai Asia Pacific Brewery, the manufacturer and distributor of Heineken. (more…)

Bud Light Has ‘Plan B’ if NFL Doesn’t Play

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On the list of those not planning to go down with the National Football League’s work stoppage: Bud Light. The top-selling U.S. beer expects to begin its reign as the NFL’s official beer with the coming season – only if there is a season. (more…)