Euromonitor: Japanese Beer Manufacturers Prepare for Potential Change in the Liquor Tax
For the first time in the last decade, the Japanese mid-priced lager segment posted positive growth in 2015. Although it was only a slight increase, at 0.3% in volume terms, this indicates that Japan’s beer market has started to shift gradually. The category’s growth in 2015 was mainly driven by a successful new launch, writes Euromonitor International. (more…)