India. Witlinger Craft Beer in bottles to beat the summer heat!

India. Witlinger Craft Beer in bottles to beat the summer heat!
  • Reading time:3 min(s) read

Witlinger craft beer positions itself as a brand associated with The Adventurer personality with the tag, “Fearless. Daring. Spontaneous. First to try”. Since that description fits me to “T”, the beer already had my attention before I had even taken a sip. While Witlinger has been available in India as a draft beer since April 2014, the event I attended at the British High Commission was its launch in bottles for the retail market. (more…)

Heineken and a western brewer’s return to Myanmar

Heineken and a western brewer’s return to Myanmar
  • Reading time:6 min(s) read

Sobir Djaffar looks happy as he surveys the racks of locally produced bottles of Heineken on a Myanmar supermarket shelf. The Dutch brewer has been waiting 20 years to return to the country. But he is less thrilled that the beer — along with its rival brands — is sharing the first aisle of this Yangon store with toilet rolls and baby wipes. (more…)

India. Beer may be most popular drink for tourists

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If revenue receipts are to be considered, the sale of hard liquor is higher than beer (malt liquor) in Goa, but the excise department believes this alone can’t be taken as a true measure of consumption pattern of different types of alcohol sold in the state. (more…)

Japan. Asahi Risks European-Sized Hangover

Japan. Asahi Risks European-Sized Hangover
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The standard line when it comes to Japanese consumer companies making acquisitions overseas is that they’re trying to escape the demographic decline at home. So what to make of Asahi’s reported interest in eastern Europe? (more…)

Malaysia to raise drinking age to 21

Malaysia to raise drinking age to 21
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Muslim-majority Malaysia said Wednesday (Jun 1) it would raise its minimum age for alcohol consumption to 21 next year from the current 18 to stem underage drinking and alcohol abuse. (more…)

India. Guzzling in Gurgaon: Women and young men keep it light, but older men prefer dark beer

India. Guzzling in Gurgaon: Women and young men keep it light, but older men prefer dark beer
  • Reading time:4 min(s) read

Gurgaon being a hub of microbreweries, attracts a major chunk of NCR’s craft beer lovers. And these beer lovers have preferences of their own. Some like it light, while there are others who prefer a stronger flavour. A chat with some of the brewmasters in the microbreweries in the city will tell you that each type of beer, be it wheat, lager or dark, is preferred by a certain kind of drinker. To suit the taste of their customers, the brewers keep experimenting with the ingredients. Based on their observation, they tell us who in Gurgaon likes to guzzle what kind of beer. (more…)

Japan. Asahi Breweries Ltd. plans to expand its exports of beer

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Asahi Breweries Ltd. plans to expand its exports of beer, Shinichi Hirano, president of the Japanese company, said in a recent interview.

Hirano said Asahi Breweries plans to strengthen sales of its beer at international airports and luxury hotels overseas. It “aims to take active promotion measures at places where high-end premium beer sells well,” he said. (more…)

India. Proposal sent to shut 23 Tasmac outlets in Coimbatore

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The district unit of Tamil Nadu State Marketing Corporation (Tasmac) has sent a proposal to the state government to shut 23 Tasmac outlets. Officials confirmed that 13 of the outlets are located in Coimbatore North and 10 of them are in Coimbatore South. (more…)