The revenue of the State-run Tamil Nadu State Marketing Corporation (Tasmac) is expected to touch Rs. 30,000 crore during the Assembly election season. Currently, it has a revenue of more than Rs. 27,000 crore.
Analysts who track the liquor market say that with the mercury rising, beer sales would shoot up this election season. It will increase three-fold they add. The last two years saw beer sales dip by 20 per cent across the State. The rise in liquor prices was cited as a reason. In March 2015, only 20.85 lakh cases were sold against 25.39 lakh cases in 2014. April 2015 witnessed sale of 20.85 lakh cases against 25.40 lakh cases in 2014. (more…)