Analysis of the beer market in the regions of Russia in 2015 – rise of small and regional breweries
The tendency of ousting the major brewing brands from the market has been obvious for a long time. While the international corporations were closing their factories, the regional enterprises were increasing their facilities and a lot of minibreweries appeared on the market. But each region has its own peculiarities of beer “alternative”. The love for the draught beer and the interest in craft or regional brands are manifested in various degrees in different parts of Russia. To better understand the tendencies in the beer market it is necessary to analyze it in every region. (more…)