Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Beer in China
Beer in China. News
Northwest Yunnan's Shangri-la Highland Craft Brewery went into full production only 17 months ago, and yet today one of its products became the first domestically produced Chinese beer to win an award at the prestigious European Beer Star competition. Black Yak, a porter-style draught, won a silver medal in the event's Bohemian-Style Schwarzbier category, and Shangri-la founder Songtsen 'Sonny' Gyalzur was in Nuremberg to accept the award in person. ...
The spirit of Chinese alcohol drinking culture dates back over 6,000 years, based on the latest archaeological findings. During that time, countless Chinese have dedicated themselves to making the best white spirits, yellow wine and beer possible, always trying to improve the technique. ...
17-10-16China. Crafting a new beer boom
One hot Saturday afternoon mid-September, Li Hao, a 29-year-old researcher with a chemical company in Shanghai, binged on a dozen varieties of craft beer. He helped himself to all those drinks at a beer fair at Pudong Kerry Center in Shanghai. More than 50 stalls were selling hundreds of brands, both global and local. Li wished he had a pair of bellies to take them all in....
After a six week initial public offering, Victorian beer firm Broo has announced it has raised $10.5 million and can now list on the ASX.The move is part of broader strategy to target the biggest beer market in the world, China. ...
Beer in China. Journals
China’s transition to a “new normal” reality backfired on the brewing industry unexpectedly. Stagnation and subsequent market decline resulted from dynamic social and economic changes. There has emerged a “two speed” market where the medium class significance is growing, yet the share of main beer consumers, “blue collar” is decreasing. Also the inflow of consumers is shrinking, as demographics stopped being a growth driver. Finally, beer is giving way to other alcohol drinks.
However, these problems have a bright side – they cause fast premiumization and beer market diversification. Companies improve their product mix, develop and create new growth points. Driven by westernization wave, international brands, import and craft beers are rapidly gaining weight. In such conditions, the market leader share, namely CR Snow and international companies’ AB InBev and Carlsberg Group is increasing. Read more...