Beer market of Russia  In view of the results of 2013 it possible to call this year the most unsuccessful season for the brewers over the post-crisis period (since 2008) which can be even compared to the recession itself, regarding its negative impact. The state regulation changed the retail sales structure considerably, that is, ban on beer sales in kiosks led to beer consumption reduction and retail network dictate. Lower consumers’ interest to mass brands, which overlapped this process, impaired the positions of the leading producers. On the contrary, regional and small brewers, that have already won the loyalty of their consumers, and to a large extent focus on specialized retail, have been successful to keep their production at the same level, despite the negative environment. Portinox. Quality as the base of the keg market leadership A brewery of your own? Not too difficult and expensive!

Ukrainian beer market While year 2010 was the recovery period of the market and production, and the next two years were the period of stabilization, year 2013 tested Ukrainian beer production to destruction. The general negative trend included factors of inner character such as those connected to consumption as well as of external character, namely, Ukrainian beer export. Analysis of import beer market in Ukraine Ukraine imports about 47 mln liters of beer which forms the market as big as $150 mln and gives foreign providers about $48.4 mln revenue. It should be also said that the import beer market incorporates about 150 beer producers who are represented by at least 250 brands. The beer import includes two major and quite different segments. Beer from neighboring countries, that is medium price and premium brands by Russian companies. They contribute to the weight of the physical terms. But the market is dominated by a host of premium and superpremium brands from far-abroad countries which account for 70% of the market by value and 50% by volume.