Territory of freedom. Interview with Andrey Matsola, CEO of “PPB” and Oasis CIS alliance
The most important event Ukrainian brewery saw in 2012 is assets merging of two independent producers, namely “First Private Brewery” (Persha Pryvatna Brovarnia) and Oasis CIS. Due to restyling of existing brands the joined company managed to substantially reinforce its market positions, having gained 5% of the market. This became possible thanks to capacity growth of Lvov enterprise as well as to utilization of brewery in Radomyshl. In his interview Andrey Matsola told about new conditions and market policy and relationships with the business partners. Corr.: Your alliance with Oasis emerged soon after purchasing Radomyshl brewery, where you had been bottling beer under the contract. Can you name it the main reason for merging on your part? A. Matsola: Actually we have known Oasis group for a long time and have been in contact with its owners. Purchase of Radomyshl brewery took place in 2011, but long before that we had been considering possible variants of cooperation. We saw this purchase as a proof of how strong Oasis’s intentions to enter Ukrainian market were. When owners do not hesitate to make big investments, we become more positive about their intentions and we believe that it is possible and pleasant to cooperate…