10+1 trends of Russian beer market 2015-2017

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10+1 тенденций пивного рынка России 2015-2017

Despite of the moderately negative prognoses for 2017, the beer market can be stabilized soon. Yet the years of the negative dynamics have resulted in marketing being limited just to “optimization” and the art of balancing between price and volumes. Bigger supermarkets share means stronger trade marketing. These processes are connected to the majority of the described trends. At the same time, the federal brands inflation leads to searching for new tastes, sales channels and contact formats that expand the product range and diversify the beer market, but do not imply a substantial volume increase.

Let us enumerate and further discuss the ten trends of the beer market we can see in 2015-2017 as well as the major event of 2017.

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drink technology India 2017 almost fully booked!

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  • Annual cycle at alternating venues proves to be the right decision
  • dti 2017 wins an important supporter in FSSAI (Food Safety and Standards Authority of India)
  • Confirmed dates for the next events in Mumbai in 2018 and Bangalore in 2019

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GEA appoints Martine Snels as new member to the Executive Board

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The Supervisory Board of GEA Group Aktiengesellschaft has appointed Martine Snels to GEA’s Executive Board with effect from the beginning of October 2017. She will assume responsibility for GEA’s regions and countries organization. Following her appointment, GEA will be headed by an Executive Board consisting of five members. (more…)

drinktec: Also a hotspot for the milk industry

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Milk is diversifying. Mixed milk drinks now already generate annual retail sales of around EUR 100 billion on the global market, i.e. roughly as much as the international market for standard milk products. The market for mixed milk drinks is growing rapidly, especially outside Europe. Market experts will therefore also examine this area during drinktec, the World’s Leading Trade Fair for the Beverage and Liquid Food Industry, in Munich from September 11 to 15, 2017. That’s because drinktec is now also the world’s leading trade fair for the milk industry. (more…)

Innovations go directly to your smartphone

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drinktec 2017, the World’s Leading Trade Fair for the Beverage and Liquid Food Industry, and the VDMA Association for Food Processing Machinery and Packaging Machinery are offering two new digital services that are unique in this form: the Solution Directory and the Innovation Guide. Both online tools help the user to quickly find the exact solutions and new developments that they are looking for and are tailored to suit the industry’s specific needs. That gives drinktec’s exhibitors and visitors significant added value. (more…)

drinktec 2017: Highlights from the supporting program

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drinktec, the “World’s Leading Trade Fair for the Beverage and Liquid Food Industry”, has much to offer, not just in terms of the presentations by the exhibitors. The specialist supporting program explores the future of the sector, picks up on key current themes and offers exhibitors and visitors a great deal of real added value—all free of charge and right in the middle of the action at the show. Below is a preview of the conferences, forums, special exhibitions and networking platforms, competitions and awards to expect in this supporting program (more…)

Beer Business (Pivnoe Delo) #2-2017

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Beer market of Russia 2016: PET goes to draft The beer market of Russia was warmed up by the hot summer, but the preparation for large volume PET prohibition has already impacted it negatively. The year was successful for Efes, MBC and regional producers; Carlsberg’s positions were virtually stable but AB InBev and Heineken lost a part of market share having focused on the sales profitability. The dynamics of big brands was determined by how much the companies were willing to keep the prices down or by their promotional activity. In this context the economy segment of the beer market and sales of inexpensive draft beer were increasing. The premium segment started shrinking due to license brands migrating to the mainstream segment.

Beer Business (Pivnoe Delo) #1-2017

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Beer market of Vietnam: “Young tiger” Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.