Beer market of Vietnam: “Young tiger”

  • Reading time:56 min(s) read

Vietnam is one of the few big beer markets that continue to grow steadily. The beer popularity results from its low price, street consumption culture, and social motives. The outlooks of beer market as well as the Vietnamese economy inspire optimism, though the country is heavily dependent on export of goods. The state regulation can be called liberal, but the key risk for brewers is harbored in intensive rising of excise. Within TOP-4 there are two leaders, Sabeco and Heineken that grow at the fastest rates. The first company effectively employs its capacities, the second one focuses on marketing technologies. Almost 80% of the market belongs to century-old brands, yet the middle class and the youth are shifting their interest toward international premium that is growing taking share from the mainstream.
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Rastal at the CeBIT 2017

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At CeBIT 2017 in Hanover, Rastal presented the Rastal Smartglass at the stand of Deutsche Telekom AG. (more…)

Craft beer Italy

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The Beviale Family is growing all the time. After Germany, Russia and China, the international network of B2B events for the beverage industry now comes to Italy, helping to further raise awareness of the vibrant world of craft beer, one of today’s hottest trends. (more…)

Craft Brewers Conference 2017: GEA meets craft beer brewers at trade convention in the USA

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Düsseldorf (Germany), March 10, 2017 – GEA will present its technology and services at the 34th Annual Craft Brewers Conference (CBC), the world’s largest trade fair for the craft brewing community. This conference, held from April 10-13, 2017, will attract craft beer brewers from all over the world to Washington, D.C. At stand 2619, GEA will welcome interested visitors to view their technological and process solutions for the craft beer industry. (more…)

The road to the smart supply chain

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In 2015 German intralogistics companies had a combined production volume of more than 20 billion euros. That makes intralogistics a major economic force in Germany. And in the brewing, beverages and liquid food industry it is increasingly becoming an important competitive advantage. For two reasons: Firstly, it is an area in which there is real potential for rationalization. And secondly, “smart logistics” opens the way to completely new business models. The technology and solutions on offer will be showcased at drinktec 2017, the “World´s Leading Trade Fair for the Beverage and Liquid Food Industry”, which takes place from September 11 to 15, 2017 in Munich. (more…)

Beer market of Ukraine: big three losing weight

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top-ukraine

In 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017. (more…)

Beer Business (Pivnoe Delo) #4-2016

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Analysis of beer market in China (on Russian) Beer market of Ukraine: big three losing weight In 2016, fast increase of excises and resulting price spike stood in the way of the beer market stabilization. Most of competition (as well as mass sorts) moved to the economy segment of the market. The biggest losses were incurred by the leading three, especially Obolon, which again experienced pressure after reallocation of Efes market share. However, one should already speak of TOP-4. Group Oasis CIS (PPB) became a strong player and competitor to transnational companies. Besides the net sales of many regional medium breweries look rather good and 16-fold cost reduction wholesale trade license for craft brewers opens up a possibility of rapid growth in 2017.