SABMiller launches China trial for Miller Genuine Draft

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SABMiller plc (SAB.L) one of the world’s leading brewers, today announces that China Resources Snow Breweries Limited (“CR Snow”), its joint venture with China Resources Enterprise Limited (“CRE”), is launching a trial of SABMiller’s international premium brand, Miller Genuine Draft, in the Zhejiang region of China. (more…)

US Anheuser-Busch acquires Budweiser brand

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Anheuser-Busch Inc., part of the AB InBev NV international brewing giant, took a crucial step in its fight with state-owned Czech brewery Budejovicky Budvar over the Budweiser brand when it acquired its local Czech rival. (more…)

Diageo completes Ethiopian acquisition

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Diageo claims its new acquisition of Meta Abo Brewery in Ethiopia allows it to gain access to a fast-growing market. In beer to complement its existing spirits business. (more…)

FIFA To 2014 World Cup Host Brazil: Let There Be Beer

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FIFA and Budweiser are lobbying hard for Brazil to loosen its beer regulations ahead of the 2014 Soccer World Cup. Under normal circumstances, the country’s soccer stadiums don’t sell beer. A bill pending approval by Congress could change that. (more…)

SABMiller interested in Castel’s African business

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Global brewer SABMiller Plc (SAB.L) said it would be interested in acquiring the African brewing operations of French group Castel if it were available, as the two announced on Monday that they were strengthening their links in Africa. (more…)