A breakthrough decision of the Milan Court of Appeal is opening the door for the Budweiser Budvar brand back on the Italian market
The Italian Court of Appeal in Milan supported the Italian importers of the Budweiser Budvar brand in its ruling. The dispute originated in 2001 by the legal action brought by Anheuser-Busch Inbev (hereinafter referred to as ABI) and its Italian representative Birro Peroni Industriale S.P.A. against Budweiser Budvar for alleged unfair competition and breach of rights to their trademarks of “Budweiser“, “Bud“ and similar by importing beer of the “Budweiser Budvar” brand to Italy and selling it there. (more…)