Heineken sponsors 3 more years of Champions League

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Europe’s biggest brewer Heineken (HEIN.AS) is extending its sponsorship of UEFA Champions League soccer for a further three years, which analysts estimate is worth around 20 million euros ($28 million), on the eve of this season’s final between Barcelona and Manchester United. (more…)

The Wehring Interview – Heineken – Part II

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In part one of my interview with Heineken’s CEO, Jean-Fran?ois van Boxmeer, which ran earlier this week, we took a close look at the brewer’s purchase of FEMSA Cerveza last year. We also started a world tour of beer markets, discussing Europe, Russia, Brazil and Mexico. (more…)

Andrew Molson will assume the role of chairman and Pete Coors will assume the role of vice chairman

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In a planned transition consistent with the Company’s by-laws, Molson Coors Brewing Company (NYSE: TAP) (TSX: TAP) today announced that Andrew Molson, the current vice chairman of the Molson Coors board of directors will assume the role of chairman, and Pete Coors, current chairman, will assume the role of vice chairman, effective May 26, 2011. The by-laws provide for the chairman and vice chairman to alternate between the Molson and Coors families every two years. (more…)

Brazilian Beer Vendor AmBev Hangs On Amid Rising Costs

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Sky-high grain prices have helped fuel riots and unrest around the world, and have even contributed to the Arab revolutions. But apart from their daily bread, commodity costs are driving up the price of an equally beloved item: beer. (more…)

Ukraine. Obolon starts producing UK beer under license of US Molson Coors

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Obolon Corporation (Kyiv), one of the largest breweries in Ukraine, has agreed with Molson Coors Brewing Company (the United States) on the production of British Carling beer at Kyiv-based plant Obolon, Molson Coors International Director General in Ukraine Oleksandr Kiselev has reported. (more…)

The Road To Market

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Significant speculation in the beverage industry trade press has focused on future mergers or combinations of the major beer and soft drink suppliers, as well as the possibility of large distributors vertically integrating or partnering with major suppliers. (more…)

The Wehring Interview – Heineken – Part I

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This month, we have decided to run The Wehring Interview over two instalments. After all, having waited so long to speak to Heineken’s CEO, I have a lot of questions for him. Luckily, I’ve been granted plenty of time in which to ask them.
Early May. A Thursday lunchtime. London. The CEO of Heineken, Jean-Fran?ois van Boxmeer, is in town to meet up with a Lehman of analysts – yes, that is the collective noun. Prior to their grilling, he’s got me to deal with for an hour, one-to-one, up the Oxo Tower. It’s quite an impressive view of the city of London from up here, right on London’s south bank, but the view is not front of mind for me. (more…)

Peroni Nastro Azzuro Hits The Arequipa Market

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– It’s the second Peruvian city where the brand is released.
– Peroni NA is the international, super premium brand from Backus’ portfolio.
– The beer is imported directly from Italy. (more…)