Anheuser-Busch InBev and Accenture Collaborate on Digital Merchandising Pilot
Accenture (NYSE: ACN) is collaborating with Anheuser-Busch InBev (AB InBev) on a digital merchandising pilot aimed at enhancing the efficiency of the leading global brewer’s merchandising activities at the point of sale, and increasing product sales. Financial terms were not disclosed. (more…)