Thailand. Premium beer to stay flat, says Heineken

  • Reading time:2 min(s) read

Thailand’s premium-beer segment will remain steady or decline slightly this year, according to Prin Malakul, marketing director of Thai Asia Pacific Brewery, the manufacturer and distributor of Heineken. (more…)

Bud Light Has ‘Plan B’ if NFL Doesn’t Play

  • Reading time:2 min(s) read

On the list of those not planning to go down with the National Football League’s work stoppage: Bud Light. The top-selling U.S. beer expects to begin its reign as the NFL’s official beer with the coming season – only if there is a season. (more…)

China groups thirsty for Heineken asset

  • Reading time:3 min(s) read

By putting its Kingway Brewery stake on the block, Heineken is not just streamlining its own strategy but raising the prospect of a scramble for an asset that could accelerate consolidation in the $13bn China market. (more…)