Beer among other alcohol drinks

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Do the Chinese drink a lot of alcohol?

According to WHO, in China 44% of people over 15 consume alcohol. As we can see the share of alcohol consumers a little exceeds the world’s average 37%, but is behind the USA and Europe.


Weather affect

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Beer is a seasonal product. The sales level is dependent on the weather: the hotter it is, the higher demand for beer, water, and soft drinks is and vice versa. (more…)

“Two speed” market

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The rapid growth of sales of premium beer and equally rapid decline of the cheap one cannot be explained only by consumers’ preferences change. The answer to the question “What is going on?” can be found in the publication by The Boston Consulting Group on FMCG Chinese market. (more…)

Who and how much drinks beer in China?

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In order to determine the fundamental reasons for the Chinese market reduction and particularly its cheap segment, let us consider the social factors affecting the volumes of beer consumption. And then, we will analyze how they could change in the past years. (more…)

Beer market performance

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Production and sales

Before speaking of the data published in the official reports by National Bureau of Statistics of China (NBSC below), let us pay attention to one peculiarity. Firstly, they can change significantly due to updating. Secondly, the percentage figures of the production or sales dynamics, calculated basing on the published volumes can differ considerably from the published growth/decline rates. By the way, significant discrepancies can be found not only in China but also in the neighboring countries for example Vietnam or India.


Part 1. Beer market – perfect storm or fundamental changes?

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The recent years have been challenging for Chinese brewers because of transiting from stagnation to industry decline. Let us look at the situation historically, in order to understand, when the Chinese beer market first experienced changes. (more…)

ZIEMANN HOLVRIEKA opens new branch in the USA

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Since September 2016, ZIEMANN HOLVRIEKA GmbH, Ludwigsburg, has been operating from three sites in North and South America: Miami (Florida) in the USA, the Columbian capital of Bogota and now also San Diego (California) in the USA. (more…)

Vietnam. Habeco sees revenue fall despite Obama visit

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The images of Obama eating bun cha and drinking Habeco beer in Hanoi appeared on all local newspapers in May, when Vietnamese attention was drawn to the President’s official visit to Vietnam.

Analysts then predicted that the move by the most powerful man in the world would help Habeco beer sell like hotcakes. But the company has unexpectedly reported decreased revenue in the first six months of the year.  (more…)

India. Onam brings more cheers to Bevco

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The Kerala State Beverages Corporation (Bevco) saw a steep increase of around 16 per cent in its liquor sales during the Onam season as compared to last year.