Belarus beer market analysis #1-2016
In 2015, Belarus beer market fell by 9%. However, not all market players incurred losses. In the first place the decline resulted from interest drop to premium Russian brands. They suffered from consumers’ economizing, state regulation and launch of local production. Besides, local brands by Heineken have yielded their positions considerably, as competitors, in the first instance, Krinitsa with private labels and Lidskoe with its version of Zhigulevskoe, started pressing them. Export in 2015 failed to support the beer production dynamics.
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